Your followers can finally belong to no platform.

A quiet change occurred at the end of 2025. Over 5 million users are no longer locked inside the walls of a single platform but have shifted to Lens Protocol—a truly decentralized network where you "own" your social relationships. This is not a small circle game.

The data speaks for itself. As of early January 2026, Lens's monthly active users have surged to 1.82 million, a 470% increase compared to the end of 2024. Monthly social interactions (including likes, shares, comments, and tips) have surpassed 820 million. Even more impactful is the income of creators—through diverse monetization paths such as NFT subscriptions, token tips, and social derivatives, the average monthly income has reached over $2,300, more than three times that of traditional content platforms.

The ecosystem is also expanding rapidly. More than 120 SocialFi applications are built on the Lens protocol. Names like Orb, Lenster, Phaver, and Riff may still be unfamiliar, but they are competing for the entrance to the next-generation social network.

Here is the key turning point: your follower list, your published content, and your entire social graph—assets once firmly held by platforms—now truly belong to you. No longer just borrowing permissions, but full ownership.

The power of this change far exceeds surface-level numbers. When creators can freely migrate with their followers, when content data is no longer monopolized by a single platform, and when social relationships become truly tradable assets, the business models of traditional social networks begin to shake. By 2026, this is likely to become the biggest story in Web3.