Long-Serving NetEase Executive Yingfeng Ding To Step Down After Two Decades Leading Gaming Division

LiquidationKing · 2025-12-31T15:45:55+00:00

Yingfeng Ding, a key figure in NetEase's gaming strategy for over 23 years, will retire in 2025 but will continue as a consultant through 2026, ensuring a smooth leadership transition and continued support for the company's interactive entertainment division.

LiquidationKing

2025-12-31 15:45:55

Abstract generation in progress

Yingfeng Ding, who has shaped NetEase Inc. (NTES, 9999.HK)'s interactive entertainment strategy for over 23 years, will conclude his tenure with the company at year-end 2025. The Executive Vice President, who heads the Interactive Entertainment Group—a cornerstone of NetEase’s gaming operations—is transitioning out following an extensive career that fundamentally influenced the trajectory of the firm’s online games business.

Throughout his more than two decades at the organization, Ding’s stewardship of the Interactive Entertainment Group proved pivotal in establishing NetEase as a major player in the gaming sector. His strategic direction and operational expertise were central to expanding the division’s market presence and driving consistent revenue growth. The transition reflects a natural leadership succession as the executive moves toward his next chapter.

The retirement takes effect on December 31, 2025, marking the formal conclusion of Ding’s full-time role. However, his connection with NetEase will extend beyond this date—he will assume a consultant position throughout 2026, ensuring continuity during the leadership transition and providing guidance on ongoing initiatives.

This announcement underscores NetEase’s commitment to maintaining stability within its gaming division while supporting the career evolution of key executives who have contributed significantly to the company’s success in the competitive online entertainment market.

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