Princess Polly Expanding Footprint: Seven New Store Locations Set for 2025 Launch

Princess Polly is making a significant retail push this year, with plans to roll out seven additional brick-and-mortar locations across the United States. The expansion will bring the fashion brand’s total U.S. store count to 13 by the end of 2025, marking an aggressive move into physical retail as part of its broader omnichannel strategy.

The brand’s expansion strategy targets major metropolitan areas and high-traffic shopping destinations. The first opening kicks off this month in New York City’s SoHo neighborhood, followed by additional store locations in Miami, Glendale, Columbus, White Plains, Garden City, and the King of Prussia area. Most locations will feature approximately 4,000-5,000 square feet of retail space, allowing Princess Polly to display a comprehensive range of products and categories under one roof.

Retail Strategy Focuses on Customer Connection

Princess Polly’s approach to physical retail goes beyond traditional storefront operations. Each location will incorporate experiential design elements aimed at creating Instagram-worthy moments—a core part of the brand’s identity. Selfie mirrors, distinctive furniture installations, and thoughtfully curated in-store environments are designed to encourage customer engagement and social media sharing.

Since launching its first store in Los Angeles during 2023, Princess Polly has already established six locations across both coasts. The existing stores have reportedly generated strong customer responses, validating the brand’s decision to accelerate its physical presence.

Timeline and Strategic Locations

The expansion follows a phased rollout throughout 2025. Miami (Dadeland Mall), Glendale Galleria, and Easton Town Center in Columbus are slated for the first half of the year, with remaining openings—including The Westchester in White Plains, Roosevelt Field on Long Island, and King of Prussia Mall outside Philadelphia—scheduled for the second half.

Each store opening will feature grand opening events with giveaways, prizes, and limited-time offers to drive initial customer acquisition and generate local buzz.

Why Physical Retail Matters for Digital-Native Brands

For a.k.a. Brands’ portfolio—which includes Princess Polly, Culture Kings, mnml, and Petal & Pup—the shift toward hybrid retail represents a deliberate strategy to deepen customer relationships beyond their primary digital channels. By bringing the online shopping experience to life offline, the brand creates multiple touchpoints with Gen Z and millennial consumers.

According to leadership, the positive reception from existing store customers has validated this approach, demonstrating that there’s genuine demand for the Princess Polly in-store experience. The expansion reflects confidence that the brand can replicate this success across new markets while building stronger community connections in each location.

The stores showcase how next-generation fashion brands are leveraging physical retail not as a retreat from e-commerce, but as a complementary growth channel that enhances brand loyalty and customer lifetime value.