Plot twist nobody saw coming: A major social media platform just pulled the plug on the European Commission's advertising account.

Here's where it gets spicy. The Commission had been paying to boost their own announcements on the platform. Their creative strategy? Disguising links as video content to game the algorithm for extra visibility. Classic move.

The irony is almost poetic. This is the same regulatory body that previously slapped the platform with hefty fines for allegedly using deceptive practices. So they punished the platform for being misleading while simultaneously running ads using... misleading tactics.

You really can't make this stuff up. When the regulator becomes the regulated, and both sides are playing the same game with different rulebooks. The whole situation raises some uncomfortable questions about who gets to define "deceptive" in the digital advertising space.