I saw that a certain leading exchange donated 144,000 HKD to the Hong Kong fire disaster and even specifically released a press release to promote it.

How should I put this? The amount itself isn't large, but the public relations move is quite on point. To be honest, this kind of charitable marketing isn't anything new in the industry—spend a little money to achieve great results while conveniently boosting brand favorability.

However, to put it another way, doing charity is better than not doing it at all; at least they actually spent money. It’s just that this somewhat deliberate way of promoting does feel a bit out of place.