When did everything flip?

A fresh Gallup survey just dropped a bombshell: only 28% of Americans still buy what mass media sells. That's the steepest nosedive in over half a century of tracking.

Rewind to '76—more than 7 out of 10 people actually trusted the press. Fast forward to now? The ground's shifted beneath the old guard.

Platforms built on direct voices and unfiltered takes are eating traditional outlets' lunch. The era of gatekeepers dictating narratives might already be toast.