Tesla's Mini Optimus Robot: Sold Out in 24 Hours, Resold for Up to 250x Markup

Tesla quietly dropped a tiny action figure version of its Optimus humanoid robot last weekend on Tesla Shop — and it absolutely exploded.

The Numbers:

• Original price: $40
• Figure height: 18.2cm, weight: 48g
• Joints: 20 articulation points across 40+ parts
• Sold out: Under 24 hours
• Resale prices: $100-$600 on eBay (some listing it for $10K)

Yep, this thing sold for up to 250x the original price on secondary markets. Welcome to the collectible economy.

What You Get:

• A tiny robot that mimics the big Optimus prototype’s movements
• A mini charging dock
• A tiny Cyberhammer (yes, really)

This isn’t Tesla’s first move in the novelty merch space. Earlier this year they dropped the Cybervessel ($50+, sci-fi water bottle vibes) and the smaller CyberStein mug ($40). Every single drop gets resellers in a frenzy.

Meanwhile, Elon’s Playing 4D Chess:

Musk has repeatedly claimed the full-size Optimus will eventually sell for $20K-$30K and be accessible to everyone on Earth. Whether that happens is… let’s say optimistic. But this toy? Clearly people will buy anything with the Tesla/Elon name attached.

The Real Talk: This is pure speculation culture. People aren’t buying these to keep them in mint condition — they’re flipping them for profit. Tesla knows this. The 24-hour sellout? Could be intentional scarcity marketing. It’s the same playbook that made the Cybertruck a months-long wait.

Hot take: If Elon can create this much buzz over a $40 action figure, the Optimus hype cycle is just getting started.