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To be honest, the most frustrating thing about content creation for so long is not knowing how the money is calculated.
I have used several influencer marketing platforms before, which seemed great on the surface: they connect you with project parties, help you calculate data, and assist you in distributing funds.
But in reality?
You don't know what criteria they use to assess your influence.
You have no idea how much the project party actually paid.
You don't know how much the platform takes as a fee.
You don't even know where the promised money eventually went.
Every time I see the earnings displayed in the backend, I feel anxious: Is this number real? How was it calculated? Why do others get so much while I get so little?
Ask the platform? The answer you get is always vague.
We have professional algorithms.
We have comprehensively assessed multiple dimensions.
This is the industry standard.
Sounds very professional, but to put it simply: it's black box operation, so don't ask.
Until I saw @RallyOnChain.
The first thing they said really caught my attention: on-chain transparency.
All influence data, all profit distributions, all transaction records are on the chain, and anyone can verify them.
Do you know what this means?
It means I can finally see clearly:
How much real impact has my content generated?
How much budget did the project team allocate in total?
How much did I get, and what is the proportion?
How does the money gradually get into my wallet?
No middlemen's opaque operations, no vague explanations from the platform, everything is clear.
This is too important to me.
Trust can only be established through transparency.
Only with trust can I dare to go all out in my creation.
Rally uses on-chain transparency, making me feel for the first time that influencer marketing can also be done with integrity.
This is the reason I chose Rally.