From $36M to $40M — that escalated quick. The subscription numbers tell their own story here.

What's interesting? The community response. People are actually putting money where their mouth is with this one. When a self-custodial wallet pulls these kind of figures, it's not just hype.

Tria's positioning as a Neo-Bank while keeping self-custody at its core might be the angle that's resonating. Users get the banking-like experience without giving up control of their keys. That's the sweet spot everyone's been chasing.

The momentum suggests they're onto something. Whether it's sustainable is another question, but right now, the trust metrics are speaking volumes.