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This company is making a profit of up to 14 billion USD in Q2/2025 thanks to Bitcoin.
In 2020, amid the COVID-19 pandemic that shook the global economy, a veteran entrepreneur – Michael Saylor – made a decision that terrified Wall Street: betting the entire company on Bitcoin.
From a name fading in the software industry, MicroStrategy – now renamed Strategy – has transformed into the company that owns the most Bitcoin in the world (, only behind exchanges like Binance and Coinbase in quantity ), helping the company's stock increase by more than 3,300% in just 5 years. This is one of the boldest and most controversial business pivots of the decade.
Currently, Strategy is known as a technology company, but revenue from the software segment is only about 112.8 million USD, less than 2% of the company's value.
As of July 10, 2025, Strategy holds 597.325 BTC, worth approximately 66.442 billion USD. In the second quarter alone, the company purchased 6.8 billion USD Bitcoin.