Our main focus at Armor is to onboard Web2 users, people who are sick and tired of centralized exchanges and wallets that do nothing except sign smart contracts.

User acquisition is closely tied to Newton's First Law of Motion, which is the Law of Inertia.

An object at rest stays at rest, and an object in motion stays in motion with the same speed and direction unless an outside force acts upon it.

If you give users a solution that satisfies their needs, they won't switch because they'll need to overcome inertia, learn a new interface, and potentially incur additional costs. And if you add an emotional connection and strong branding, the product becomes indispensable.

With Armor, we know that Web3 users are paperhands. They'll just move to the other thing without thinking about it. But if somebody joins the Web3 world now and they start using Armor, they'll keep using Armor forever.