On June 25, according to Bloomberg, the NBA San Antonio Spurs signed a multi-year sponsorship deal with French digital asset company Ledger SAS for jersey front chest advertising, and the crypto company is returning to the sports sponsorship space. The companies said in a statement that the Spurs will unveil a new jersey with the Ledger logo for the first time in this week’s NBA Draft and gift it to first-round draft picks, with the financial terms of the deal not disclosed.
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Ledger signs a sponsorship deal with the NBA Spurs
On June 25, according to Bloomberg, the NBA San Antonio Spurs signed a multi-year sponsorship deal with French digital asset company Ledger SAS for jersey front chest advertising, and the crypto company is returning to the sports sponsorship space. The companies said in a statement that the Spurs will unveil a new jersey with the Ledger logo for the first time in this week’s NBA Draft and gift it to first-round draft picks, with the financial terms of the deal not disclosed.