On-chain MEME Token Launch Platform Depth Analysis

On-chain MEME Token Launch Platform Overview

The on-chain MEME Token launch platform is a decentralized platform built on blockchain, aimed at simplifying the creation process of MEME Tokens. These platforms provide tools for token creation, presale management, and liquidity provision on decentralized exchanges, ensuring transparency and accessibility of the user experience.

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Functionality of the Launch Platform

The structural advantages of this type of launch platform are highly aligned with the characteristics of MEME Token. Their ability to quickly establish and mobilize communities complements the typical high community reliance of MEME projects. Therefore, launch platforms focused on MEME have gained greater appeal compared to other types of Token issuance platforms.

MEME Launch Platform Development History

early stage

The emergence of the on-chain MEME launch platform has reshaped the early Token distribution model, enabling the fast and permissionless creation of MEME Tokens. These platforms prioritize speed, simplicity, and viral distribution over due diligence or investor protection.

Starting from mid-2024, Pump.fun has gained significant attention, although other alternatives only occupy a small market share. The issuance of Pump.fun’s MEME Token reached an unprecedented peak by the end of 2024 and remained active into early 2025.

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Market Landscape Changes

By late April 2025, the competitive landscape of the on-chain MEME launch platform began to change. New entrants like LetsBonk, Believe, and Boop quickly gained attention. These platforms collectively differentiated from Pump.fun’s previous dominance.

According to industry data, Pump.fun’s market share fell to an all-time low of 56% on May 12, 2025. Its Token graduation rate dropped to just 0.82%, far below emerging competitors. Boopdotfun and LetsBONK.fun have significantly higher graduation rates of 4.41% and 1.45%, respectively.

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MEME Token drives market activities

In the past 30 days, the total market capitalization of MEME tokens has increased by 47%, and trading volume has surged by 160%. The growing activity on the MEME launching platform has ignited speculative sentiment and driven increased participation from retail users. As of May 20, 2025, on-chain trading volume has grown by 17.3% compared to the beginning of this month, with the MEME sector considered a major contributor to this growth.

Analysis of Major MEME Launch Platforms

Pump.fun

Pump.fun has established itself as the largest MEME launch platform on Solana, fully leveraging Solana’s low fees and fast transaction speeds. Since its launch, the platform has facilitated the creation of over 8 million Tokens in just 13 months.

Core Mechanism:

• Fully automated Token launch process
• Simplified user interface, deploy a new Token by just uploading the name, symbol, and image.
• Adopt a supply and demand-driven joint curve pricing model
• Excluding the pre-sale phase, it reduces early arbitrage risks.

When the market cap of the Token reaches $69,000, the Token will automatically be listed on the exchange and $12,000 of initial liquidity will be injected. The corresponding LP Tokens will then be permanently destroyed to ensure fairness and irreversibility. Developers will also receive a reward of 0.5 SOL upon graduation.

It is worth noting that the platform announced the launch of its native AMM DEX, PumpSwap, on March 21. After this update, the liquidity of tokens that graduated from the Pump.fun platform was redirected to its own trading platform.

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LaunchLab

LaunchLab adopts a mechanism similar to Pump.fun, utilizing an automated joint curve model for Token issuance and pricing. Its main competitive advantage lies in its modular architecture, supporting seamless third-party integration and highly customizable issuance configurations.

Core Mechanism:

1. Third-party Integration: Supports integration with over 10 third-party platforms, such as LetsBONK.fun
2. Highly customizable: Offers two different modes:
   • JustSendIt Mode: Designed for standardized and rapid issuance
   • LaunchLab Mode: Supports customizable parameters, including total Token supply, allocation ratio, and lock settings.

In LaunchLab mode, developers are entitled to receive 10% of LP trading fees upon the graduation of the Token, providing stronger incentives for the creation of high-quality projects.

LetsBONK.fun Case: As a representative of third-party integrations, LetsBONK.fun facilitates the creation of over 12,000 Tokens daily, with a total issued amount exceeding 80,000. At its peak, the platform captured 29% of the daily market share.

Competitive Strategy: LaunchLab has not introduced fundamentally new mechanisms but has adopted a strategy of actively promoting third-party platforms. Although this approach has put some pressure on Pump.fun, due to the lack of meaningful product innovation, LaunchLab is unlikely to challenge Pump.fun’s dominance in the short term.

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Believe

Believe (formerly known as Clout) is a SocialFi platform focused on celebrity token issuance. The project was announced on April 27, 2025, and gained significant attention upon release. Since its launch, the Believe platform has facilitated the issuance of over 24,000 tokens, with a daily issuance peak nearing 5,000 tokens and a maximum market share of 13.6%.

Core Mechanism:

• Social-driven issuance model, through the “X Trigger” mechanism
• Users only need to post content in a specific format on social platforms to deploy a Token.
• Using a dynamic joint curve model, the initial transaction fees are relatively high, aimed at preventing bots from sniping.
• As the trading volume increases, the fees gradually decrease and stabilize at 2%.

Once the market value of the Token exceeds $100,000, it will automatically be listed on the Meteora trading platform. Developers are incentivized by sharing half of the total transaction fees.

Believe gained market recognition by addressing the core flaws of early social media trigger-based platforms, particularly in the improvement of anti-bot sniping mechanisms and ecosystem support.

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Boop.Fun

Boop.Fun integrates the core mechanisms of existing platforms and provides two issuance paths: creating tokens directly through the platform or triggering on-chain deployment by posting specific content on social media.

Core Mechanism:

• The native Token $BOOP serves as the foundation of the incentive system.
• Active Token creators will receive $BOOP airdrops every day.
• Holders receive rewards proportionate to their Token holdings.
• Users who stake $BOOP can participate in daily airdrops and share 60% of the platform’s trading fee revenue.

Reputation Challenge: Recently, the controversy surrounding the career experience of the platform’s founder has severely impacted the platform’s performance: daily active users have decreased by 56%, and the Token issuance has sharply declined by 90%. Market performance has become unstable, and community trust has significantly decreased.

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Platform Comparison Analysis

Although Pump.fun remains the leader in the MEME launch platform space, Believe has demonstrated a relative competitive advantage among new entrants:

• Pump.fun: Introduces a creator profit-sharing mechanism, providing stronger incentives for the creation and maintenance of high-quality Tokens.

• LaunchLab: The low issuance fees and low graduation standards are attractive to creators, but they also lower the entry barrier, leading to an influx of low-quality projects. The lack of core innovation may affect long-term competitiveness.

• Believe: The new Token launch mechanism and dynamic joint curve prevent early bots from sniping, setting a higher graduation threshold, enhancing user protection. Although transaction fees are relatively high, the design trade-offs yield net benefits in terms of fairness and sustainability.

• BOOP: A highly integrated platform design, closely related to the price of the native Token, resulting in a high-risk exposure. Recent negative events have significantly impacted the platform’s performance.

Key Challenges Facing the MEME Launch Platform

Currently, this type of platform faces two fundamental challenges:

1. User Protection Mechanism: A robust project screening system, team background verification, smart contract auditing, and reputation scoring system need to be implemented to filter out fraudulent projects. At the same time, mechanisms such as address whitelisting, identity verification procedures, and transaction rate limits are crucial for ensuring fairness during the initial Token sale.

2. Multi-chain deployment capability: Most platforms are still limited to a single blockchain, which restricts scalability. Expanding to a multi-chain architecture can achieve broader accessibility, but it also brings technical challenges such as cross-chain security, data consistency, and fragmented user experience.

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Conclusion

A successful MEME launch platform must be built on a strong mechanism or technological innovation that can effectively address the current market challenges. Pump.fun has pioneered an integrated mechanism for token issuance and automatic liquidity migration, while Believe has optimized the token issuance process driven by social media.

Looking ahead, platforms that can address core challenges or introduce innovative mechanisms to reshape incentives for users and developers will stand out in the evolving on-chain landscape.