Apple intends to use AI to develop its own chips.

Apple is considering the implementation of generative artificial intelligence in the design processes of its own chips that power the iPhone, Mac, and Vision Pro. This was stated by the company’s senior vice president of hardware technologies, Johny Srouji, during an award ceremony at the Belgian research center Imec, Reuters reports.

The top manager emphasized that Apple’s success in chip design — from A4 to the latest models — is largely due to the use of advanced design automation tools (EDA). Now the company is betting on AI as a way to increase the volume of design tasks with less time expenditure.

In the EDA design market, Cadence and Synopsys dominate — both players are actively integrating AI into their products. According to Srouji, such partners are critically important for supporting Apple’s complex chip initiatives.

The company sees “huge potential” in generative AI methods for increasing productivity in the chip sector. This is especially relevant given the growing complexity of systems and the rising demand for custom solutions, noted a corporate representative.

Moreover, the top manager reminded that in 2020 Apple took a radical step and transitioned from Intel processors to its own ARM chips in the Mac lineup.

At the same time, the company allegedly consciously abandoned the “Plan B” — if the transition failed, Apple had no backup strategy. This decision was accompanied by a large-scale restructuring of the entire software infrastructure, the corporation’s vice president emphasized.

He added that it is precisely such strategic risks that allow Apple to remain a technological leader. According to him, the company intends to continue to be at the forefront of technological progress.

Let us remind you, we wrote that Apple has bet on UX instead of AI in the updates.