Aesthetic Power: The Invisible Battlefield of Life Disparities

The early summer sun shines on the China World Trade Center, and I sit in a refined restaurant on the fifth floor, surveying the luxurious decor and every carefully designed detail around me. Everything here is cleverly tagged with a price label; as long as the financial resources allow, one can acquire these exquisite items. Sitting in such an environment, a question begins to linger in my mind: what exactly are the factors that create the gaps in life between people? After graduation, what can become our top competitive advantage?

The answer may be three words: aesthetic ability.

Carefully observing the high-end brands in the International Trade Center, from the display cases to the lighting design, everything reveals exquisite attention to detail. The English font beneath the Harry Winston brand logo is not chosen randomly, but is meticulously designed to convey a specific brand temperament.

Aesthetics is essentially a priori perceptual ability, the ability to externalize wealth and taste. Hermès has spent decades closely associating its leather pony logo with “nobility”; a certain skincare brand’s carefully crafted store design aesthetics allow it to effortlessly exude a sense of high-end quality, no matter which city it opens a store in. This is why some are willing to spend seven figures to purchase an exquisite watch.

Money and wealth are overt, while aesthetics are the invisible core that showcases wealth. In a sense, aesthetics is a subtle discourse power whose influence far exceeds imagination.

I once worked as a financial headhunter for a while, and when I received a candidate’s resume, I could judge the candidate’s level of dedication and potential ability just from the subtle details like font and layout. Similarly, when reading a company profile or project introduction, if I noticed issues like misaligned first lines, inconsistent image sizes, or lack of aesthetic in the fonts, it was easy to categorize it as a “makeshift crew.”

The aesthetics of large enterprises are often reflected in the details, such as the design of the tea room, exit design, or the layout of the elevator lobby, where one can feel a unique aura as soon as they enter. Although artists are the most direct group to realize aesthetics, the power of aesthetics also permeates brand building, internet marketing, new media operations, and even the restaurant industry. This power exists not only in the real world but is also manifested in the blockchain field.

The Aesthetic Economy of the Crypto World

Memecoin ( is a typical example of aesthetics applied to cryptocurrency. In meme culture, the combination of aesthetics and memecoin has evolved from simple visual symbols to complex cultural narratives and value transmission mechanisms. This integration not only affects the market performance of the tokens but also restructures the value transmission logic in the crypto world.

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The “aesthetic” of meme coins is superficially referred to as narrative, but it is far more than that. Narrative is a summary of the expected story of the token, while aesthetics is an abstract aesthetic experience that can be felt from the token’s address distribution, underlying story, and even the language used by the developers on social media. Aesthetics is abstract, but traders with aesthetic abilities can instantly identify potential from countless projects. This is the second dimension of trading beyond rational analysis—the artistry of trading.

To determine whether the aesthetic of a token is online, several aspects can be considered:

• Is the token address allocation visually appealing in the chart?
• Is the story behind the token compelling enough?
• Is the development vision of the token appealing?
• What is the aesthetic level of the token creators themselves?

The most attractive aesthetics often quickly resonate with the group through absurd, humorous, or rebellious visual symbols. For example:

• Gigachad’s bodybuilding aesthetics: Based on the image of Russian bodybuilder Ernest Khalimov, the $GIGA token combines fitness culture and blockchain by emphasizing visual symbols of “high testosterone energy.” Initially just a community meme, it later gained recognition from the bodybuilder himself, forming a consumption of “alpha male” culture along with related memes.

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• Ghibli-style AI-generated aesthetics: GHIBLI coin combines nostalgic anime aesthetics with crypto speculation through AI-generated Ghibli-style images, forming a “culture + AI + blockchain” composite narrative, with a market value exceeding 20 million dollars in just 24 hours.

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The aesthetics of meme coins are not just about visual design, but also a process of narrative construction. By incorporating social issues or subcultural phenomena into the token narrative, meme coins become a tool for expressing group attitudes:

1. Satire and Rebellion: For example, the $1 token uses the slogan “$1 = 1 dollar” to satirize the view that cryptocurrency is worthless through absurd narratives, attracting young investors dissatisfied with the traditional currency system; the RFC token, on the other hand, is centered around satire of right-wing politics, challenging mainstream discourse, with its market capitalization once exceeding $150 million.

2. Reconstruction of Political Symbols: DMAGA (Dark MAGA) transforms the political enthusiasm of Trump supporters into visual symbols through dark-themed laser-eyed avatars, experiencing a nearly hundred-fold increase in market value in a short period under celebrity endorsement.

3. Cultural Nostalgia and IP Extension: The Pepe family tokens (such as $PEPE and RATO) rely on comic character IP to combine the early internet “loser culture” with crypto speculation, creating a cross-era cultural resonance.

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Systematic Practice of Product Aesthetics

Apart from meme coins, many crypto products reflect a profound application of aesthetics. Taking a well-known Web3 wallet as an example, its product design showcases a unique systematic thinking at the aesthetic level, deeply integrating functionality with aesthetic experience, resulting in a visual language that combines technical rationality with humanistic care.

1. Visual Narrative of Minimalism and Functional Aggregation

The wallet transforms complex on-chain operations into a user-friendly visual language through a unified interaction design and an intuitive interface layout. After the UI is fully upgraded, it adopts a modular design, integrating functions such as asset management, DEX trading, and NFT marketplace into core sections such as “discovery”, “trading”, and “assets”, reducing cognitive load through a minimalist color block segmentation and icon system. For example, the token discovery page supports the exploration of more than 1 million tokens, and users can quickly locate target assets through customized sorting, which not only ensures data transparency, but also avoids information overload.

In cross-chain interaction scenarios, the wallet’s DEX aggregator is centered around smart routing technology, integrating decentralized liquidity into a single entry point. Users do not need to pay attention to the differences between underlying chains and can complete multi-chain asset transactions through a unified interface. This “de-technologized” visual expression essentially transforms the complexity of blockchain into a simple flowchart, aligning with users’ psychological expectations for “one-click operation.”

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2. Dynamic Aesthetic Scene Adaptation

The aesthetic design of the wallet is not static, but continuously iterates by dynamically adapting to market hotspots and user behavior. For example, in the boom of inscription and rune assets, its NFT marketplace transforms the technical threshold of the Bitcoin ecosystem into an intuitive graphical operation interface through UTXO management optimization and batch inscription tools, and users can complete complex inscription casting through drag-and-drop interaction, supplemented by dynamic pop-ups of GAS fee estimation and risk warning, taking into account efficiency and security. This design not only retains the “geek feeling” of the blockchain’s native culture, but also allows ordinary users to gain a sense of participation through visual dimensionality reduction.

In addition, the wallet’s “Insight Center” breaks down the crypto market into multiple information streams. Through UI demonstration and column design, it dissects the market into various industry dynamic information streams, providing a quick understanding of the market for time-strapped traders. This dynamic aesthetics not only serves functionality but also shapes the user’s cognitive framework of Web3.

3. Visual Encoding of Security and Trust

Security design is an important dimension of the aesthetic system of this wallet. Through multiple technical means, abstract risk prevention is transformed into perceivable visual signals: for example, triggering a red warning pop-up when accessing a potential risk DApp, automatically detecting risky addresses and highlighting them before transaction signing, and using color to distinguish between high-risk and low-risk contracts on the authorization management page. These designs enhance users’ risk awareness through color psychology (red and yellow represent danger, green represents safety), while improving transparency by utilizing hierarchical information display.

The aesthetic system of the wallet does not exist in isolation, but is deeply coupled with its technical architecture and business model. Through minimalist vision to reduce cognitive costs, dynamic design to adapt to market changes, secure coding to build a foundation of trust, cultural symbols to inspire community resonance, and futurism to guide technical imagination, the complexity of Web3 has been successfully transformed into perceptible user value. The construction of this aesthetic system not only defines the competitiveness of the product, but also invisibly reshapes the user’s cognitive paradigm of the decentralized world.

Aesthetics Determine Height

At this moment, we are standing at the singularity of crypto culture—those doge memes, distorted pixels, and AI-generated content that were once considered bubbles are rapidly reshaping our value network. When the WIF meme breaks through the computational barrier of Solana, and when the crypto art of ORDI grows wildly on Bitcoin UTXO, the aesthetic war of cryptocurrencies has long overflowed the screen, becoming a battle for human attention.

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Returning to the topic at the beginning of the article—Aesthetic appreciation is the top competitive skill of the future. The level of a person’s aesthetic appreciation largely determines their level of competitiveness, as the ability to appreciate beauty means understanding what beauty is and where the standards of beauty lie. Based on each person’s understanding of beauty, you will adjust everything about yourself: your speech will be adjusted to what you consider “polite”; your body will be trained to meet your standards of “beauty”; your thinking and mindset will continuously advance towards the standards of “beauty.”

Of course, whether the ideal state can ultimately be achieved also depends on the drive for action. But if there is only the drive for action without a sense of beauty, it is like losing a compass in a vast ocean. Only when the pursuit of beauty within human nature is activated is there the motivation to pursue, strive, and exercise. In other words, other abilities are essentially by-products of the pursuit of “beauty”.

Whether you believe it or not, starting from almost the same starting point, people with different aesthetic standards can achieve different heights in life. It determines whether the scale of business is 10 million or 100 million; similarly, teams with different aesthetic standards can also reach different market valuations.

Therefore, aesthetics is not only crucial for individuals, but also plays a decisive role for enterprises, and the aesthetic power of enterprises directly affects their business competitiveness. Life is long, and you can practice and cultivate.