The loyalty platform TYB has completed a $11 million Series A financing with participation from well-known institutions such as Coinbase.

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The blockchain-based loyalty platform Try Your Best (TYB) has completed a $11 million Series A funding round, led by Offline Ventures and Strobe Ventures, with participation from Coinbase Ventures, Castle Island Ventures, and Unusual Ventures. Consumers on TYB can participate in gamified challenges, win digital collectibles, and possess blockchain-based loyalty profiles that can track their interactions across different brands.

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