Michael Saylor Moves Again: MicroStrategy Aggressively Accumulates Bitcoin — How Should Retail Investors Respond?

10/20/2025, 8:58:04 AM
MicroStrategy Leans Towards Bitcoin Again: Michael Saylor Issues Key Buy Signal, Company Holds Over 640,000 Coins Worth Nearly $69 Billion, How Can Ordinary Investors Follow?

What is Saylor’s latest signal?

Michael Saylor is once again in the spotlight. He wrote on the X platform: “The most important signal is always the next,” along with a chart of the company’s past Bitcoin purchase data. This simple sentence is considered to be warming up for MicroStrategy’s new round of Bitcoin purchases.

Similar statements in the past often indicated that the company was about to disclose new buying actions. For example, after several previous signal releases, MicroStrategy quickly announced a purchase plan worth hundreds of millions of dollars.

MicroStrategy’s Bitcoin Asset Inventory

As of now, MicroStrategy has accumulated 640,250 bitcoins, with a total value of approximately 6.9 billion dollars. The average purchase cost is 74,000 dollars per coin, and even at the current price, the company still maintains a book profit.

The company started with business intelligence software but has gradually transformed into a business focused on Bitcoin as its core asset allocation over the past four years. Today, MicroStrategy’s stock fluctuates almost in sync with Bitcoin’s price movements.

The logic behind institutional arrangements

Why does Saylor continue to bet on Bitcoin?

  • Inflation hedging logic: He has long believed that fiat currency devaluation is inevitable, and Bitcoin is the “gold” of the digital age.
  • Strategic transformation positioning: MicroStrategy enhances brand influence and capital leverage effect through the “buy coins + financing” model.
  • Long-term belief-driven: Saylor has publicly stated multiple times that he will “never sell Bitcoin” and views it as a corporate reserve asset.

Insights that investors can learn from

For beginners, the following points can be learned:

  • Do not blindly copy institutional behavior: institutions have financing channels and risk hedging tools, which individual investors do not have.
  • Learn about its asset allocation philosophy: allocate some funds for long-term value preservation, but do so within your means.
  • Diversification and Patience: Invest gradually over the long term to reduce the psychological pressure caused by market fluctuations.
  • Focus on the macro environment: Institutional buying behavior is often assessed in conjunction with macroeconomic conditions, interest rate cycles, and market liquidity.

Risk Warning and Conclusion

Although Saylor’s remarks are often seen as bullish for the market, investors should remain rational. Institutional actions do not necessarily mean that prices will rise. The Bitcoin market is highly volatile and the news landscape is complex; any institution’s increase in positions may be accompanied by short-term arbitrage and speculative behavior.

Saylor’s remarks once again remind the market: on the edge of a bull-bear transition, the true winners are often those who can remain calm, hold long-term, and understand the risks. Understanding the long-term logic behind key buying signals is more important than blindly following the next move.

* The information is not intended to be and does not constitute financial advice or any other recommendation of any sort offered or endorsed by Gate.
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