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For the first time ever, Meta is expected to surpass Google in global digital advertising revenue by 2026.
Emarketer predicts that Meta's net ad revenue will reach $243.46 billion compared to Google's $239.54 billion.
The ad expansion rate for Meta is expected to rise to 24.1% in 2026, up from 22.1% in 2025.
Advanced AI capabilities and new ad formats, including Reels and Threads ads and commercial ads on WhatsApp, are contributing to this growth.
Meta, Google, and Amazon are projected to account for 62.3% of global digital ad spending in 2026.
Emarketer, a market research firm, expects Meta to become a global leader in digital advertising by 2026. This achievement will mark the first time Meta surpasses Google in this competitive field.