“The Oddball Relaxation Conference” kicks off at Chongqing Xintiandi, offering an immersive experience of a relaxed lifestyle

China News Service Chongqing News, April 12—(Chen Yuan) On April 11, the “Wai People Relaxation Conference” and the Wai Mouth Liquor brand spirit launch event were held at Chongqing New Town (Xintiandi). The event aimed to convey the “Wai People” spirit of people in Sichuan and Chongqing—“refusing to give up, refusing to accept fate, and refusing to let go”—and to showcase brand spirit with the character “Wai” at its core, while promoting a life approach that knows how to keep a proper balance and know how to relax.

Photo shows the event scene. Provided by the organizer

The event drew strong crowds. It set up two major featured sections: the “Wai People Attitude Exhibition” and the “Wai People Relaxation Zone.” Many citizens experienced the “Wai People” spirit and the fun of relaxation in an immersive way. Inside the exhibition area, there were 7 sets of “Wai People Attitude Check-in Walls” for participants to take photos and leave with memories. In the “Wai People List” area, citizens could write down stories about themselves or the “Wai People” around them; with one handwritten card after another, they depicted a real and powerful group portrait of the “Wai People.”

In addition to conveying positive strength, “relaxation” was the core focus of this event. In the “Wai People Relaxation Zone,” diverse experience settings helped participants shake off the fatigue of daily life and work: a Wai Mouth Liquor mixed-drink bar was set up, using the homegrown products as base spirits to mix a variety of low-alcohol specialty drinks for on-site tasting. At the same time, in the “Wai Wai Tuan Relaxation Service Area,” service staff were arranged to provide interactive services such as shoulder and neck massages and impromptu dance performances, turning “relaxation” from a slogan into an immersive experience people can truly feel.

Photo shows citizens experiencing on-site. Provided by the organizer

A person in charge related to Wai Mouth Liquor said, “‘Wai People Relaxation’ is the lifestyle attitude the brand hopes to communicate. A capable ‘Wai People’ is not someone who just keeps forcing themselves to go on; rather, it is someone who knows how to relax at the right time. Relaxation is not lying flat—it is so as to continue ‘Wai-ing’ better.”

Wai Mouth Liquor is a plant-based herbal spirit under the Wuliangye Group. It is made by blending quality base spirits with medicinal and food-harmony herbs such as bamboo fungus (zhu sun), kudzu root (ge gen), and mung beans (lü dou), resulting in a bamboo fungus liquor that has a rich, mellow taste. The highly recognizable bottle design of the classic Wai Mouth series has become an iconic visual symbol.

It is understood that this time, the “Wai People Relaxation Conference” is the first time Wai Mouth Liquor has officially released to the public its “Wai” brand spirit. It not only continues the brand’s usual warmth and approachability, but also refreshes people’s perceptions with a clear and distinctive attitude—injecting new cultural vitality into the brand.(End)

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