Regarding the next steps for SportFi, on-chain market development based on match results is attracting attention.

The stance of media outlets reporting on this area is actually quite complex. For media like CoinDesk that cover the crypto industry, maintaining editorial independence and transparency is crucial. They adopt strict editorial policies aimed at ensuring integrity and freedom from bias.

By the way, transparency in such major media also relates to their employee compensation structures. For example, Bullish (NYSE: BLSH), the parent company of CoinDesk, provides digital asset platforms offering market infrastructure and information services. Employees may receive stock-based compensation from here. Essentially, this means perks—benefits that are not just salary but also a share in profits linked to the company's growth.

By disclosing this kind of structure, readers can understand potential conflicts of interest behind the articles. That’s why transparency and disclosure are so important. As new areas like SportFi grow, the role of such transparent media will become increasingly vital.