BYD will sell 3,870 units in Japan by 2025.

SelfStaking · 2026-04-07T10:36:33+00:00

In 2025, Japan's imported car sales are expected to increase by 7%, reaching 243,129 units, with pure electric vehicle sales growing by 26%, setting a new record. Tesla and BYD performed notably in the Japanese market, with Tesla's sales surpassing 10,000 units for the first time, and BYD's sales increasing by 62%.

SelfStaking

2026-04-07 10:36:33

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The data released by the Japan Automobile Importers Association (JAIA) on January 8 shows that in 2025, sales of imported cars (excluding vehicles from Japanese manufacturers) rose 7% year over year to 243,129 units. This was the first time in two years that sales turned to positive growth. Sales of pure electric vehicles (EVs) increased 26%, reaching 30,513 units, setting a record high. Sales increases from EV makers such as Tesla in the United States pushed the overall figures higher.

Japan’s EV sales have grown for seven consecutive years. In 2025, EVs accounted for 13% of total sales, up 2 percentage points from the previous year. Tesla has not released its sales figures in Japan, but the company’s sales growth in the “other” category, which accounts for the majority, increased 88% to 10,693 units. This means that Tesla’s sales in Japan first surpassed 10k units, and the brand’s ranking rose from 10th last year to 7th.

BYD’s sales in Japan increased 62%, rising to 3,870 units. The SUV “Sealion 7” launched in April 2025 has continued to sell strongly, significantly boosting sales. In the summer of 2026, BYD will roll out a compact pure electric vehicle, the “Racco (Raccoon),” in the Japanese market, aiming to further expand its market share.

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* The Japan Economic News Agency and the Financial Times merged into the same media group in November 2015. The alliance formed by two newspapers—Japan’s and Britain’s—which were both founded in the 19th century—is moving forward with collaboration across a wide range of areas such as joint special features under the banner of “high-quality, the strongest economic journalism.” This time, as part of that effort, article exchanges have been made between the two newspapers’ Chinese websites. *

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