The 2025 "East Money Cup" Financial Literacy Enhancement Event Summary Conference Successfully Held

Oriental Fortune will continue to leverage its corporate resource advantages, help improve college students’ financial literacy, and build a broader platform for the growth of young financial talent.

On March 27, the 2025 “Oriental Fortune Cup” National College Students’ Financial Literacy Improvement Activity Summary Conference was successfully held at Donghua University. More than 200 people gathered in Shanghai, including representatives from universities across the country, representatives from winning students and teachers, as well as students who had pre-registered for the 12th Financial Challenge Contest at Donghua University.

The event was jointly hosted by the China Youth Entrepreneurship and Employment Foundation, Oriental Fortune Information Co., Ltd., and Donghua University. It was co-organized by the Research Center of the Communist Youth League at Beijing University of Science and Technology and the Youth League Committee of Donghua University. In 2025, the 2025 “Oriental Fortune Cup” National College Students’ Financial Literacy Improvement Activity was upgraded and refreshed. It integrates four components: the Financial Challenge Contest, Financial Knowledge into Campuses, the Financial Security Knowledge Network Competition, and Financial Skills Improvement. It attracted participation from more than 3,000 universities and nearly one million students, building a full-chain, regular college extracurricular financial practice education and cultivation activity system.

The summary conference kicked off with a review video of the 2025 “Oriental Fortune Cup” National College Students’ Financial Literacy Improvement Activity, vividly recreating the精彩 moments of the activities carried out over the past year and showcasing, in all directions, the outstanding performance of college students nationwide in learning financial knowledge, competing in skills, and exploring practices. Then, Chen Kai, Party Secretary of Oriental Fortune Information Co., Ltd., delivered a speech. He said that Oriental Fortune will continue to leverage its corporate resource advantages, help improve college students’ financial literacy, and build a broader platform for the growth of young financial talent.

At the event site, leaders present awarded prizes to representatives who won in the 2025 Financial Security Knowledge Network Competition, representatives who won the teacher awards in the 11th “Oriental Fortune Cup” National College Students’ Financial Challenge Contest, representatives from first-, second-, and third-prize winning teams, and representatives from the teams that ranked first, second, and third, honoring their outstanding performance.

Subsequently, with the joint witness of all the guests, relevant leaders and representatives of teachers and students jointly launched the 2026 National College Students’ Financial Literacy Improvement Activity and the 12th “Oriental Fortune Cup” National College Students’ Financial Challenge Contest, marking the official start of the year’s activities.

The successful conclusion of the 2025 activity has accumulated rich experience for financial literacy education among college students. In 2026, with the beginning of the “15th Five-Year Plan” and the key period for accelerating the building of a financial power, the activities for the new year will bring more opportunities for learning financial knowledge and practicing for college students nationwide. In the future, all parties will continue to deepen cooperation, constantly enrich the content of the activities, innovate the forms of the activities, and continue to improve college students’ financial literacy and practical ability, helping cultivate more young financial talent capable of meeting the responsibilities of building a financial power in the new era, and injecting youthful momentum into high-quality development and the building of a financial power.

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