ByteDance is really strong, having promoted Sprite and Red Fruit

Sprite
Click to play music directly, regardless of ads
TME has to wait for the ad to finish before clicking play
Sprite bets on emotional value for young users
From the same background music in short videos
TME hopes users have a certain musical aesthetic
This is not a difference in features, but a difference in product philosophy
Sprite treats users as gods
TME treats musicians as gods
The PDD vs. Tmall story has already told the story of competition
Red Fruit
At the beginning of the year, ByteDance aggressively acquired manga copyrights
Now Red Fruit already has a manga drama Tag
The quality is beyond expectations
AI-produced short dramas are penetrating faster than imagined
Production costs are rapidly decreasing
Content wars are not about who is more creative
It's about who can minimize marginal costs
ByteDance is about to arrive