YiwealthSMI｜Who quietly gained 100k followers on Ant Fortune? The second KOL ranking list is out!

Ask AI · Why can Big Head Brother’s companion-style content keep attracting followers?

Introduction: After the previous edition of the Ant Wealth KOL ranking was released, it sparked widespread attention across the industry. To more realistically reflect the KOLs’ influence on the Ant Wealth platform, the ranking was optimized with input from various parties to refine the data.

This edition is YiwealthSMI｜Ant Wealth KOL Ranking (February 2026).

The overall TOP 3 for February were won by Big Head Brother, Xiao Gao Financial Management, and Dragon Walks in the World and Tigers. All three performed exceptionally well in follower-attraction power, content strength, and investing capability, with outstanding overall performance.

Specifically, the top three in follower-attraction power are still Big Head Brother, Xiao Gao Financial Management, and Dragon Walks in the World and Tigers. Among them, Big Head Brother is especially striking. His account’s cumulative net follower gain across January and February exceeded 140,000 (59,000 in January, 85,700 in February), far ahead of the rest. In addition, mid-tier KOLs such as Tian Finance, Pi Xiao Pi, Contemporary Little Money Nerd, and Tong Tong Reads Finance also show strong momentum in follower growth.

In terms of investing capability, Big Head Brother (balanced) continues to hold the #1 spot, followed by Wang Zhijun (balanced), and Xiao Ma Ge Financial Talk (technology). Overall, in February, besides the KOLs with balanced allocations, many of the other KOLs on the list tend to focus more on technology, overseas stocks, and gold.

In terms of content strength, Dragon Walks in the World and Tigers, Bond Market News Reporter, and Xiao Gao Financial Management rank toward the top.

It is worth noting that Big Head Brother’s cumulative net follower gain across January and February totaled well over 100,000, demonstrating strong follower-attraction ability. Next, we will start from the content he has published to break down why he is able to earn so many users’ “Pick.”

In terms of posting frequency, in February Big Head Brother published 684 posts, averaging more than 20 per day. His high-frequency content output helps him build a close connection with users. The quality of the content on Big Head Brother’s account is also impressive. According to Yiwealth data, in February his posts had an average readership of over 10,000, and the proportion of breakout posts with readings above 6,800 was close to 50%.

Specifically, the posts published on Big Head Brother’s account mainly fall into the following categories:

• Fund investment operation strategies: This type of content uses real-time fund reallocation operations as the main thread, emphasizing keywords such as “adding to positions,” “retreat,” “returns,” and “slow bull,” and has extremely high practical applicability and timeliness.

• Market hotspot tracking: For example, in February, multiple pieces of content centered on gold, showing strong sentiment-driven momentum and clear hotspot-tracking characteristics.

• Analysis of macroeconomic policies and industrial policies: Covering key macro and mid-level investment information such as interest rates, tariffs, and industry trends, with a certain level of professionalism.

• Investment philosophy and values: More “soft” companion-style content that combines investment value viewpoints, making it easier to resonate with and spark discussion among users.

Beyond the richness of content themes, behind these breakout hits there are also multiple traffic “passwords.” First, the titles frequently use strong-signal words such as “decides,” “retreat,” and “add to positions,” accurately addressing users’ practical anxiety during bull-market volatility about “what to do next.” Second, the extreme figures like “from losing 1.5 million to earning 1.5 million” and the emotional contrast quickly heighten psychological resonance with users. At the same time, hot events such as gold price increases and Trump tariffs ensure the content’s strong timeliness and topic heat. In addition, the fixed title structure of “operation on x month x day: decided! …” forms a distinct column-style feel, greatly improving users’ click expectations and stickiness.

However, the core that runs through all these techniques is the investment companionship-style “human touch” built by Big Head Brother. Through high-frequency daily interactions and by sharing his own real gains and losses without reservation, users feel that what they experience is not those cold, hard investment numbers—but a fellow traveler who is right there with you, staying up late together and earning together. It is precisely this sense of security and companionship injected beyond professional operations that helps him stand out in fierce competition and become the key reason why users are willing to keep choosing him long-term.

Ranking Notes: Since there are many Ant Wealth KOLs, this ranking’s statistics mainly rely on the KOL list in the Yiwealth database. There may be cases where some KOLs perform well but are not included in the ranking; relevant KOLs can contact the assistant in the back end to join the statistics database.

（Yiwealth）

(This article comes from Caixin Media)