2026 Xiaopeng MONA M03 Launched, He Xiaopeng: The company will not venture into cars below 100k yuan

Source: Securities Times Network Author: Wang Xiaowei

On the evening of April 2, the 2026 Xiaopeng MONA M03 was officially launched.

As an AI-powered intelligent pure-electric fastback coupe tailored by Xiaopeng for young users, the new car uses “all-around benchmarking against 200k-yuan-class models” as its development benchmark. It achieves comprehensive upgrades across core dimensions such as exterior design, intelligent technology, in-car comfort, and active and passive safety, aiming to deliver an outstanding upgrade-class driving experience for young users.

This launch introduced a total of 6 trim levels. The official guidance prices are, in turn: 540 Long-Range Plus at 119.8k yuan, 640 Ultra-Long-Range Plus at 129.8k yuan, 510 Long-Range Max at 129.8k yuan, 610 Ultra-Long-Range Max at 139.8k yuan, 510 Long-Range Ultra SE at 141.8k yuan, and 610 Ultra-Long-Range Ultra SE at 151.8k yuan. The brand also rolled out launch-exclusive benefits at the same time.

At the press conference event, Xiaopeng MONA’s spokesperson and owner Yang Yingnan (Ouyang Nana) made an appearance, and engaged in in-depth interaction with He Xiaopeng, Chairman and CEO of the Xiaopeng Group.

Xiaopeng MONA has maintained the No. 1 position for 18 consecutive months in sales of pure-electric fastback coupes in the 100k–200k yuan range. With this refresh, it further brings advanced intelligent driver-assistance capabilities down to the $20k level.

In particular, the Ultra SE trim is equipped with dual Turing AI chips, with effective computing power reaching 1500 TOPS, and it features Xiaopeng’s second-generation VLA. The Max trim uses a single Turing AI chip, with effective computing power of 750 TOPS. It currently comes with Xiaopeng’s first-generation VLA, and in the third quarter of 2026, Xiaopeng will begin installing a distilled version of the company’s second-generation VLA into vehicles.

During the media interview segment that evening, when asked by a reporter, He Xiaopeng responded that he believes making cheap, low-profit cars has almost no value, and Xiaopeng would not go into cars priced below 100k yuan.

Under this strategy, Xiaopeng’s blood-generating (cash-creating) capability is strengthening. Before this new product launch, Xiaopeng Automotive just released its 2025 fourth-quarter and full-year financial reports, marking the first time it achieved quarterly profitability. In the fourth quarter of last year, Xiaopeng Automotive’s revenue was 22.25 billion yuan, up 38.2% year over year, setting a historical record for the highest quarterly figure; net profit was 380 million yuan, achieving quarterly profitability; gross margin was 21.3%, up 6.9 percentage points year over year, also setting a historical record for the highest quarterly figure.

(Editor: Wen Jing)

Keywords:

                                                            Xiaopeng