How CEO Ed Bastion built Delta's $8 billion per year partnership with American Express

2026-04-03 07:54:03

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Delta’s partnership with American Express, initiated in 1996, has grown to generate $8 billion annually for the airline, representing 10% of its revenue. CEO Ed Bastian highlights how a shift in perspective from ownership to mutual growth, championed by Amex CEO Steve Squeri, transformed the relationship. This collaboration, especially crucial after Delta’s 2005 bankruptcy, has been instrumental in Delta becoming the most profitable U.S. airline by focusing on premium services and customer loyalty.

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