Net profit increased by 32%, with sales surpassing 10 billion bottles! Dongpeng Beverage delivers its strongest performance in history by 2025.

Produced | China Visit Network

Reviewed by | Li Xiaoyan

On March 30, Dongpeng Beverage (Group) Co., Ltd. officially released its 2025 annual performance report. This scorecard is truly outstanding: full-year operating revenue reached RMB 20.875 billion, up 31.80% year over year; net profit attributable to shareholders was RMB 4.415 billion, up 32.72% year over year; and non-recurring items net profit was RMB 4.184 billion, up 28.26% year over year. All key operating indicators have set new historical records. At the same time, the company’s totalizable volume of promotional sales surpassed 10 billion bottles, fully meeting the annual target. Coupled with sponsoring Zhang Xueji’s race win to achieve a strong breakthrough for the brand, in 2025 Dongpeng Beverage delivered a high-quality growth answer.

From topping the list with core single products to the rise of the second growth curve; from the formation of multi-category product matrices to accelerating global expansion—this financial report contains the complete logic behind Dongpeng Beverage’s transformation from a single energy drink brand to a comprehensive beverage group. At the same time, there are also a small number of operational concerns that still need to be optimized. Overall, it presents a development trend of “distinct highlights and steady progress.”

As the company’s ballast product, Dongpeng Special Drink achieved a historic breakthrough in 2025, successfully securing the “double #1” in China’s energy drink market by both sales volume and sales value, and firmly establishing the “No. 1 Energy Drink Brand in China.” According to the financial report data, Dongpeng Special Drink’s full-year revenue reached RMB 15.599 billion, up 17.25% year over year, officially entering the lineup of 150%-billion-level major single products, demonstrating extremely strong market dominance.

According to NielsenIQ data, in 2025 Dongpeng Special Drink’s domestic energy drink market sales volume share rose from 47.9% in 2024 to 51.6%, maintaining the #1 position on the sales-volume leaderboard for five consecutive years. Its sales value share increased from 34.9% to 38.3%, widening the gap with competitors decisively. Behind the impressive performance, on the one hand, there is a cost advantage driven by lower raw material prices: the product gross margin increased by 2.54 percentage points year over year to 50.79%, with profitability levels continuing to improve. On the other hand, it is the precise push of brand marketing and scenario penetration: by leveraging sports events, collaborations with trend-oriented communities, and other approaches, the company further consolidates consumer mindshare.

While strengthening its domestic market, Dongpeng Special Drink’s global expansion has also shown early results. It has successfully entered Southeast Asian markets such as Malaysia, Vietnam, and Indonesia, and launched localized adaptation products. In the future, the company plans to deepen its Southeast Asia business layout. Taking advantage of the opportunity of being listed in Hong Kong, it will inject new momentum into the brand’s global expansion. The growth potential for its core single products will be further unlocked.

If Dongpeng Special Drink is the company’s “core foundation,” then Bu Shui La is undoubtedly the most eye-catching “growth engine.” As the core result of Dongpeng Beverage’s “1+6” multi-category strategy, Bu Shui La achieved full-year revenue of RMB 3.274 billion, surging 118.99% year over year. Its revenue share rose to 15.70%, successfully entering the RMB 3 billion-level major single product tier. In the financial report, it is mentioned 20 times, underscoring the strategic importance.

Bu Shui La’s explosive growth comes from accurate scenario targeting and product innovation. The product focuses on “sweat points” scenarios with heavy sweating, such as sports, students, and commuting. It builds a product perception of “scientific hydration and electrolyte replenishment,” and also forms a diversified product matrix. In terms of flavors, it covers fruit flavors such as grapefruit, lemon, and white peach, as well as sugar-free series. In terms of specifications, it offers a full range including 380ml portable packs, 555ml standard packs, and 1L family packs, meeting the needs of different consumption scenarios.

Channel and marketing support further accelerates Bu Shui La’s penetration. It has become the official electrolyte drink designated for multiple top domestic and international events. By linking with trend sports IPs and campus sports events, it precisely reaches target audiences. The success of this single product helps Dongpeng Beverage break away from reliance on a single energy drink. The “1+6” strategy gradually shifts toward a “2+4” pattern. The second growth curve becomes clearly defined, providing strong support for the company’s continued high growth.

In addition to the two major core single products, Dongpeng Beverage’s other categories have also achieved accelerated volume growth. In 2025, revenue from other beverages reached RMB 1.986 billion, up 94.08% year over year. Its revenue share increased to 9.52%. The revenue share of non-special-drink products rose sharply from 15.9% in 2024 to 25.2%, and a coordinated development pattern across multiple categories has taken shape.

The tea beverage segment has seen multiple breakthroughs. The Guo Zhi Tea series sold like hotcakes right after launch, reaching over RMB 500 million in annual sales thanks to high cost-performance and innovative promotional activities. In the sugar-free tea category, it launched the Shang Cha and Bei Hao Cha series, covering diverse flavor profiles. Gang Shi milk tea caters to on-the-go consumption needs, improving the full-category layout of tea beverages. In the ready-to-drink coffee segment, Dongpeng Da Ka achieved leapfrog development: its market share jumped into the top three domestically. The coconut latte flavor accounts for more than 80% within the bottled category. Five provinces including Guangxi and Henan ranked second within the category, making it a leading competitor in the industry.

In addition, Hai Dao Coconut Juice is deepening its plant-protein juice segment, while You Gan Juice has expanded into the fruit-and-vegetable juice field, with new categories continuing to expand. The company’s R&D expenses for the full year increased by 5.85% year over year to RMB 66.3384 million. Continued R&D investment provides assurance for product innovation and helps Dongpeng Beverage formally transition from a single-category company into a China-based comprehensive beverage enterprise.

Channels and the supply chain are the core confidence behind Dongpeng Beverage’s rapid growth. In 2025, the company’s full-channel intensive strategy delivered significant results. In the domestic market, it has more than 34,000 distributors; effectively active terminal outlets exceeded 4.5 million, enabling deep market penetration and broad coverage.

In terms of regional layout, South China remains the core stronghold, with revenue of RMB 6.215 billion, up 18.09% year over year. Emerging regions such as North China and West China are growing rapidly, with growth rates of 67.86% and 40.77% respectively. The revenue share of regions outside South China increased to 70.20%, making regional development more balanced. For channel expansion, while consolidating advantages in traditional channels, the company is also pushing into emerging channels such as catering, e-commerce, community group buying, and live-streaming sales. It has deployed smart vending cabinets to tap high-frequency consumption scenarios, and consumer reach capabilities continue to improve.

Global expansion is accelerating clearly. Products have been shipped to 32 countries and regions, covering key markets including the United States and Southeast Asia. In Southeast Asia, the company has formed a localized team; in Indonesia, it has transformed from product export to brand localization. In the U.S. market, it explores a new supply-chain “going global” model, paving the way for global production capacity planning. On the production side, among the 14 production bases nationwide, 10 have been put into operation. The Tianjin base officially started production, and the Zhongshan base has topped out. Logistics costs have been significantly reduced, supply chain efficiency continues to improve, various products’ production-and-sales ratios remain at high levels, and turnover speed leads the industry.

Beyond impressive performance, Dongpeng Beverage also faces a small number of development challenges. The year-on-year growth rate of the core single product, Dongpeng Special Drink, has slowed compared with earlier periods. In the fourth quarter, net profit growth fell back to single digits. The domestic energy drink market is approaching saturation, and future growth will need to rely on category upgrades and breakthroughs in overseas markets. Meanwhile, the scale-up of low-gross-margin new categories causes overall gross margin to fluctuate slightly. Selling expenses increased due to channel expansion and marketing investment, creating a modest pressure on the profit side.

Additionally, the company shows a financial profile characterized by “high deposits and high loans.” Monetary funds on the books are ample, but the scale of interest-bearing liabilities is relatively high, and the efficiency of capital use needs improvement—this is also a key issue attracting market attention.

Overall, in 2025 Dongpeng Beverage’s performance deliverable can be considered excellent. Core single products have solidified their position in the industry. The second growth curve has achieved explosive growth. Multi-category, full-channel, and global expansion have been comprehensively implemented, accomplishing the key leap from a single energy drink brand to a comprehensive beverage group. Short-term concerns don’t change the long-term growth trend. As the multi-category strategy continues to deepen and the global expansion gradually takes root, Dongpeng Beverage is expected to keep releasing development momentum and consolidate its leading position in the industry.

A wealth of information and precise analysis—only on the Sina Finance APP