Prudential's adjusted pre-tax operating profit is expected to grow by 5% in 2025.

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Prudential releases its annual performance report for the year ending December 31, 2025. New business profit, calculated based on traditional embedded value, increased by 12% year over year to $2.782 billion, with the new business profit margin rising to 42%.

Adjusted profit before tax from operating activities grew by 5% to $3.306 billion, and adjusted operating earnings per share increased by 12% year over year to 101.4 cents.

Executive Director and CEO Huaqang Yao pointed out that the sustained increase in structural demand among customers in Asia and Africa for protection and wealth products is the core driver of business growth.

The company will continue to strengthen its multi-channel distribution model, promote the professionalization of agency teams, deepen partnerships with bancassurance, and leverage technology to improve operational efficiency and enhance customer experience.

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