Whoop completes $575 million funding round, valuing the company at $10.1 billion

Investing.com – Whoop Inc., a screenless fitness wearable maker headquartered in Boston, reached a valuation of $10.1 billion after completing a Series G round that raised $575 million.

The round was led by Collaborative Fund, with participation from Qatar Investment Authority, Mubadala Investment Company, Abbott Laboratories, and GP Bullhound. Professional athletes Cristiano Ronaldo, LeBron James, Rory McIlroy, and Reggie Miller also joined as individual investors.

Founded in 2012, the company currently has more than 2.5 million members, and achieved positive cash flow in 2025. According to Bloomberg News, Whoop saw a 103% increase in subscriptions during the same period.

Whoop’s valuation after closing a $200 million funding round in 2021 was $3.6 billion. The company has raised more than $950 million in total to date.

This fitness tracking company is expanding its workforce in preparation for a potential initial public offering, planning to increase headcount by as much as 75%. Whoop currently has nearly 800 full-time employees and is hiring more than 600 new positions across areas including software, R&D, design, hardware, product development, manufacturing, sales, and marketing.

Whoop’s competitors include companies such as Oura Health Oy, whose valuation reached $11 billion in the funding round completed last autumn. Both companies focus on health monitoring and provide insights for users that go beyond basic workout tracking.

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