"Operate with integrity and provide quality service" Shanghai Initiative Released. China Duty Free Group joins hands with global partners to jointly establish a new benchmark for excellence in travel retail.

On March 27, 2026, at the on-site Global Partner Conference of China Duty Free Group, China Duty Free Group, together with representatives from global brand partners, officially released the “Shanghai Initiative on Honest Business Operations and Quality Service.”

Fan Yunjun, General Manager of China Tourism Group and Chairman of China Duty Free Group; Jiang Zengwei, Chairman of the Global Services Trade Alliance Council; Pan Feng, Deputy Chairman of the China-EU Economic and Technical Cooperation Association of the Ministry of Commerce; Chen Wanxin, Deputy Secretary-General of the People’s Government of Hainan Province; Lu Min, Director of the Hainan International Economic Development Bureau; Xu Ning, CFO of Shanghai Airport Co., Ltd.; Li Zhiyong, CFO of Capital Airport Holding Company; Zhou Li, Deputy General Manager of Capital Airport Commercial Trading Company, and other government and industry representatives, together with representatives from global brand partners such as Shiseido, Coty, Apple, Unitree Technology, Burberry, Valentino, Cartier, Chopard, Kering Eyewear, Moutai, Bacardi, Diageo, and Carmo, as well as with Chang Zhujun, General Manager of China Duty Free Group, and its management team, jointly witnessed the occasion.

This solemn commitment is not only China Duty Free’s firm statement of its determination to ensure authenticity, but also a solemn declaration to protect consumer trust and build a healthy industry ecosystem. It marks a solid step forward for the standardized and international development path of China’s tourism retail industry.

At present, China’s tourism retail industry is entering a golden period of development and also bears the era-defining responsibility of standardized, international development. As a global leading tourism retailer, under the leadership of its parent company China Tourism Group, China Duty Free Group has always adhered to “sticking to the right path and innovating, improving quality and increasing efficiency, and pursuing integrated development,” and has been doing its utmost to propel the industry toward higher quality and higher levels.

At the conference venue, Liu Junxiong, Chief Marketing Officer of China Duty Free Group, on behalf of China Duty Free Group, put forward four initiatives: first, uphold honest business operations, build a solid foundation for authenticity assurance, practice quality service, and jointly brighten the integrity-based foundation of China’s tourism retail; second, deepen open and coordinated collaboration, expand the global landscape, and jointly build a new pattern of tourism retail featuring openness and mutual benefit; third, adhere to inclusive development, build a sound ecosystem, and establish an industry governance system that features mutual trust, mutual benefit, and sound order; fourth, share development opportunities, foster industrial upgrading together, and create a world-class tourism retail industry cluster.

China Duty Free Group and global partners jointly commit: as travel retail operators and global partners, we move forward together, with sincerity and trust as our foundation, to create sustainable shared growth; we remain true to our authenticity-first mindset and provide excellent service, bringing every traveler a sincere and memorable shopping experience; through collaboration and integrity, we are committed to raising industry standards and jointly setting a new benchmark for excellence in travel retail.

With the release of the “Shanghai Initiative on Honest Business Operations and Quality Service,” it not only highlights China Duty Free Group’s sense of responsibility as an industry-leading enterprise, but also consolidates global partners’ shared expectations for the direction of industry development. In the future, China Duty Free Group will continue to rely on the end-to-end advantages of its parent company China Tourism Group’s full industrial chain, and work alongside global partners to build on integrity as the foundation and service as the purpose, jointly driving China’s tourism retail industry toward higher quality and higher levels—making tourism retail a bridge that connects the world and conveys good things.