State Administration for Market Regulation: Focus on Improving the Normalized Supervision Level of Unfair Competition Behaviors Online

Mars Finance reports that the State Administration for Market Regulation has issued a notice on further implementing the Anti-Unfair Competition Law of the People’s Republic of China. It mentions strengthening the regulation of unfair competition behaviors online. A good balance between vitality and order should be coordinated, and the rules of online competition should be improved, focusing on enhancing the normalized regulatory level of unfair competition behaviors online. The provisions prohibiting the infringement of data rights and the rules for protecting commercial secrets should be effectively utilized to accurately identify unfair competition behaviors involving data, balancing data protection and data utilization, increasing protection efforts for emerging industries such as artificial intelligence, effectively safeguarding the legitimate rights and interests of all parties involved in data elements, and maintaining the competitive order of the data market. Timely responses to various new types of unfair competition behaviors online should be made, effectively regulating unfair competition behaviors that utilize data, algorithms, technology, and platform rules. A precise understanding of the legal composition and practical characteristics of unfair competition behaviors online is essential, continuously increasing efforts to identify and enforce regulations against various disguised manifestations such as traffic hijacking, malicious interference, malicious incompatibility, abuse of platform rules to implement false transactions, false reviews, or malicious returns, and further strengthening the maintenance of order in the digital economy market.