Qilu Bank Weifang Branch Deeply Cultivates the "Qilu Innovation & Weifang Manufacturing" Brand to Empower the Development of the Manufacturing Industry

Translated from: Xinhua Finance

In recent years, Qilu Bank Weifang Branch has closely aligned its services with national strategies and empowered the main line of the real economy, deeply cultivating the technology finance sector. Utilizing the distinctive brand of “Qilu Innovation · Weifang Manufacturing,” it has precisely nurtured the high-quality development of Weifang’s manufacturing industry, injecting strong financial momentum into the local economy.

Manufacturing is the foundation of the real economy, and precise financial services are the sunshine and rain that promote its growth. Weifang City, located in the central part of Shandong Province, has formed a three-dimensional industrial pattern characterized by “renewal of traditional industries, rise of emerging industries, and aggregation of characteristic industries.” To deeply meet the demands for the high-end, intelligent, and green transformation of Weifang’s manufacturing industry, the Weifang Branch established a specialized technology finance institution—the Technology Finance Center—in 2024. With a professional team, exclusive solutions, and specialized support, it aims to be a “full-process partner” in the growth journey of innovative enterprises.

To thoroughly respond and accurately connect with enterprise needs, in November 2025, the Weifang Branch launched the “Qilu Innovation · Weifang Manufacturing” brand, dedicated to building a product system of exclusive offerings, “Morning Star” and “Future Star,” covering the entire lifecycle of enterprises from “startup to growth to maturity.” In its service practices, Qilu Bank is keenly aware of the development potential of growing enterprises and offers precise services tailored to each enterprise to ensure their development.

Tianrui Heavy Industry is a high-tech enterprise engaged in the research and manufacturing of magnetic levitation energy-saving equipment. It is a “chain leader” in the energy-saving and environmental protection equipment industry chain in Shandong Province and a leading enterprise in China’s magnetic levitation energy-saving technology. The company’s main business includes two major sectors: magnetic levitation power equipment and high-end rock drilling equipment. Its independently developed magnetic levitation power equipment technology and high-speed rock drill technology have both reached international advanced levels. The company has independently developed eight types of efficient energy-saving equipment, including magnetic levitation vacuum pumps, magnetic levitation blowers, magnetic levitation heat pump units, and magnetic levitation chillers, which average a 30% reduction in electricity consumption, and noise levels have decreased from 120 decibels to 80 decibels, with some products reaching international leading levels.

During a critical period when the enterprise urgently needed funds to procure core raw materials, the Weifang Branch proactively connected, fully assessing the company’s development prospects and risk status. Considering that the enterprise met all conditions for the “long-term win-win interest rate loan” product, the Weifang Branch quickly designed a specialized financing plan for it. This product is a distinctive offering tailored by Qilu Bank specifically for innovative enterprises, adopting a “low upfront, high later” interest rate model aimed at reducing the company’s initial financial costs. To meet timeliness requirements, the Weifang Branch opened a “green channel” for the entire process from material collection, report writing to review and approval, significantly shortening the waiting time for the enterprise. Ultimately, the Weifang Branch successfully provided Tianrui Heavy Industry with credit support of 30 million yuan through credit methods, meeting the enterprise’s raw material procurement needs, earning high recognition from the enterprise, and injecting critical momentum into its technological research and market expansion.

Currently, the balance of innovation loans at Qilu Bank Weifang Branch has reached 3.6 billion yuan. The bank has signed cooperation agreements with multiple key technology-based enterprises in the local area, achieving “zero time difference” in the connection between financial resources and industrial needs. (Wang Haijun, Gao Teng)

Editor: Zhao Ding

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