Xiaomi Group CFO Lin Shiwei: The new generation SU7 orders exceeded expectations, mostly from new users.

K-LinePoet · 2026-03-28T21:45:36+00:00

On March 24th, Xiaomi Group Vice President and CFO Lin Shihui revealed during the earnings call that the new generation SU7 sold out within 34 minutes, surpassing 15,000 units locked in orders, and over 30,000 units locked in orders within three days of launch, showing confidence in subsequent orders. Since its launch, the new SU7 has attracted more new users and continued to break into new markets. Among the first batch of car owners, female lock-in users exceeded those of the previous generation, and iPhone users accounted for nearly 60%. In terms of model options, the Max model accounted for over 25%, nearly 60% of buyers opted for paid paint, and Indigo Green was the most popular color. Lin Shihui also mentioned that Xiaomi's schedule to enter the European market next year remains unchanged.

K-LinePoet

2026-03-28 21:45:36

On March 24, Xiaomi Group Vice President and CFO Lin Shiwei revealed during the earnings call that the new generation SU7 exceeded 15,000 locked orders within 34 minutes of its launch, and surpassed 30,000 locked orders in three days, expressing confidence in subsequent orders. The launch of the new SU7 has attracted more new users and continues to break boundaries, with female locked order users among the first batch of car owners surpassing the previous generation, and iPhone users making up nearly 60%. In terms of model selection, the Max model accounts for over 25%, with nearly 60% opting for paid paint, and indigo green being the most popular. Lin Shiwei also mentioned that the timeline for Xiaomi’s entry into the European market next year has not changed.

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