Pop Mart's annual revenue surged by 185%, but the stock price declined. LABUBU becomes the first billion-yuan trendy toy IP.

NightAirdropper · 2026-03-28T17:55:30+00:00

Pop Mart achieved revenue of 37.12 billion yuan in 2025, a year-on-year increase of 184.7%, with net profit reaching 13.012 billion yuan, up 293.3%. Seventeen artist IPs generated over 100 million yuan in revenue, with THE MONSTERS contributing 14.161 billion yuan. The group has 630 stores worldwide, actively expanding its business and enhancing visitor experience.

NightAirdropper

2026-03-28 17:55:30

Abstract generation in progress

瑞财经吴文婷 On March 25, Pop Mart released its annual performance for the year ending December 31, 2025.

In 2025, Pop Mart achieved revenue of 37.12 billion yuan, a year-on-year increase of 184.7%; the annual profit was 13.012 billion yuan, a year-on-year increase of 293.3%.

It is worth mentioning that in 2025, a total of 17 artist IPs generated over 100 million yuan in revenue, among which THE MONSTERS, where LABUBU is located, reported a revenue of 14.161 billion yuan during the reporting period.

Pop Mart stated that under the group’s years of careful operation, the THE MONSTERS family successfully entered the 10 billion yuan IP club on the occasion of its tenth anniversary, becoming one of the most popular IPs globally in 2025. Through continuous product refinement and innovation, the third-generation vinyl plush “High Energy Ahead” series of LABUBU garnered widespread attention after its global launch, further expanding the cultural influence of the IP.

As of December 31, 2025, the group operated 630 stores in 20 countries worldwide, with a net increase of 109 stores throughout the year, and operated 2,637 robot stores, with a net increase of 165 stores for the whole year.

Additionally, Pop Mart mentioned that the Pop Mart City Park, as an important extension of the group’s IP-centric commercial ecosystem, has continuously optimized service experiences, enriched performance content, and launched numerous exciting themed activities to create immersive themed scenes since opening in Beijing in September 2023, building a more engaging IP experience space for fans and visitors. To further enhance the visitor experience, the park will initiate equipment upgrades in certain areas in April 2025, expected to be completed by the summer of 2026.

As of the close of trading that day, Pop Mart shares were priced at 168.3 Hong Kong dollars, down 22.51%, with a total market value of approximately 225.698 billion Hong Kong dollars.

Related company: Pop Mart hk09992

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