Polymarket and Parti.com have reached a strategic partnership to launch the first live prediction market.

Odaily Planet Daily reports that Polymarket and Parti.com have announced a strategic partnership to launch the first product that integrates real-time prediction markets into the live streaming experience. Starting today, streamers and their audiences can directly discover, follow, and trade on prediction markets from Polymarket within the Parti.com platform without leaving the site.

Through this integration, content creators can search all markets provided by Polymarket’s infrastructure and “pin” selected markets at the top of the live chat window, allowing audiences to instantly participate in market trades related to the discussion topics of the stream. The collaboration also launches an Earn Program, where creators can earn a share of the transaction fees generated by their audiences in the pinned markets.

In addition, both parties will collaborate to launch “Boutique Culture Markets” around trending events in the live streaming ecosystem, expanding prediction markets to cultural hotspots on digital platforms, with relevant markets already going live.

Parti founder and CEO Brian Gallagher stated that prediction markets are not only financial tools but also a new form of media, and combining live streaming culture with Polymarket represents the next wave of media evolution. Polymarket’s Chief Marketing Officer Matthew Modabber noted that live streaming is a natural extension of Polymarket’s mission to build a global information layer for real-time events, with both parties bringing markets into the scenarios and audiences that shape real-time narratives.