High-growth hot sector! European household storage orders have exploded, with many companies taking the lead in布局, and institutional investors are positioning themselves in these targets (with list attached)

Under the drive of multiple factors, the potential of the household energy storage market is expected to continue to be released, ushering in a market pattern of scaled growth.

Since the beginning of 2026, the demand structure in the energy storage industry has continuously upgraded, with new product iterations and technology releases entering a period of intensive implementation.

Domestically, leading companies such as BYD, XinWangDa, and Huabao New Energy have successively released groundbreaking energy storage technologies and system products, accelerating the iteration of industry technology routes. Internationally, household energy storage demand in core European markets such as the UK, Germany, and the Netherlands continues to experience high prosperity, with installed capacity steadily increasing.

Driven by the restructuring of the energy landscape, the release of end-user demand, and the improvement of the policy system, global household energy storage has gradually shifted from being policy-subsidized to being driven by economic viability and market demand, with 2026 expected to be a critical period for the scaling and commercialization of household energy storage.

Three factors boost the expansion of household storage prosperity

Imagine if there was a sudden power outage during peak electricity usage or a significant rise in electricity prices during winter; this would severely impact daily household electricity use and heating. Household energy storage can not only guarantee basic electricity safety during outages but also reduce electricity costs by leveraging the price difference between peak and off-peak times. In the context of increased energy price volatility and frequent extreme weather, household storage has evolved from an optional configuration to a necessary requirement for energy security at home, becoming an important component of the new energy system.

Since the beginning of this year, household storage demand has erupted, reflecting the rapid rise of self-storage demand amid increasing global energy uncertainty. Specifically, there are three main factors:

First, geopolitical conflicts have led to a surge in energy prices. The ongoing influence of geopolitical conflicts in the Middle East has caused global energy prices to soar. Since the beginning of this year, the European gas price benchmark—the Dutch TTF natural gas futures (TTF natural gas futures 2606)—has seen a cumulative increase of over 100%, while oil LOF has increased by over 55%. Historically, during the previous Russia-Ukraine conflict, household storage installations in Europe grew rapidly in a short period, driven by the energy crisis resulting from Europe’s excessive dependence on foreign energy.

Zhongshan Securities noted that there has been a significant upward trend in prices for European solar storage products in the first quarter, with severe shortages of popular energy storage products (household and commercial). Currently, the inventory levels of overseas warehouses for various companies have fallen to low levels.

Western Securities indicated that the rise in prices of natural gas and other commodities is expected to drive the demand for household storage replacements.

Second, the simultaneous expansion of the supply chain has ushered household storage into a period of volume growth. According to Zhongshan Securities, 2026 is viewed by the industry as a critical intersection for energy storage technology and commercialization, with the driving factors for domestic energy storage development having changed from policy mandates to the demand for energy structure transformation.

Third, the overseas market is intensifying, opening up growth space. Domestically, new energy storage has been included in the “six emerging pillar industries,” with regions like Shandong, Jilin, and Jiangsu encouraging distributed storage. Internationally, countries like the UK and Australia have introduced subsidy policies to stimulate household storage demand, while the Netherlands has canceled net metering policies, forcing the demand for storage; emerging markets like the Middle East and Southeast Asia are experiencing high certainty in industry prosperity due to unstable power grids.

Household storage enters a critical phase of commercialization

By the end of December 2025, China’s new energy storage cumulative installed capacity is expected to reach 144.7 GW, a year-on-year increase of 85%. According to the National Energy Administration data, by the end of 2025, the newly installed capacity of new energy storage nationwide is expected to reach 136 million kilowatts/351 million kilowatt-hours, growing more than 40 times compared to the end of the “13th Five-Year Plan,” achieving leapfrog development.

Driven by multiple factors, the potential of the household storage market is expected to continue to be released, entering a key period for commercialization. According to the China ZGC Energy Storage Industry Technology Alliance (CNESA), it is predicted that by 2030, in an ideal scenario, the cumulative installed capacity of new energy storage nationwide is expected to exceed 326 GW. As a core component of the user-side energy storage market, household storage will also welcome a market pattern of scaled growth.

According to Frost & Sullivan’s forecast, in 2026, the global household storage market size will exceed 80 billion yuan, with a year-on-year growth rate expected to exceed 125%; the agency predicts that by 2030, the market size will reach 215.7 billion yuan, with a compound annual growth rate of nearly 28% from 2026 to 2030.

(Data Source: Frost & Sullivan)

Over 60 companies actively layout household storage

As the largest energy storage market in the world, China has benefited from the surge in household storage demand, prompting A-share listed companies to recently actively disclose their layouts or order situations in the household storage (including balcony storage) industry chain.

According to publicly disclosed information, there are over 60 companies in the A-share market that are engaged in household storage, primarily distributed across 13 industries such as power equipment, electronics, and machinery, with the largest number of companies in the power equipment sector, totaling 25, and 10 companies in the electronics sector.

From the market performance perspective, as of March 27, these over 60 companies have seen an average increase of over 11% this year, significantly outperforming the Shanghai Composite Index; over 20 companies have experienced a cumulative increase of over 10%, with Baichuan Co., Airo Energy, Chint Power, and Deye Co. all seeing cumulative increases exceeding 50% this year.

Baichuan Co. has seen a cumulative increase of over 100% this year, with the company stating that its business mainly involves three sectors: fine chemicals, new materials, and new energy. In the new energy sector, the company positions its products at the “general energy storage” application end, covering various areas such as commercial energy storage products and household energy storage devices.

Airo Energy has experienced a cumulative increase of over 97% this year, with the megawatt-level distributed solar storage interconnection system it developed and implemented successfully applied in the UK’s power frequency regulation scenario.

Chint Power (formerly known as “Tongrun Equipment”) has seen a cumulative increase of over 73% this year, and its current energy storage system products include household energy storage inverters, modular energy storage inverters, outdoor battery cabinets, battery containers, and energy management systems.

Additionally, JinkoSolar has seen a cumulative increase of over 48% this year, with the company stating in December 2025 that the energy storage business is one of its current focus areas. The company’s ongoing and reserved energy storage project scale has exceeded 10 GWh, covering various types of energy storage application scenarios, including grid-side, user-side, and integrated solar storage. The company’s large independent energy storage projects in Gansu and Anhui have been put into operation by the end of 2025. Zhongyou Securities stated that the company’s energy storage business continues to grow, and the economics of energy storage projects are expected to improve with the gradual implementation of policies such as capacity tariffs.

Zhiguang Electric has seen a cumulative increase of nearly 28% this year, and the company is a proponent and industry leader of cascade-type high-voltage large-capacity energy storage technology. Its energy storage products include large-scale storage, commercial energy storage, and household energy storage. Recently, the company disclosed multiple implemented projects: the Hebei province key new energy storage project—the Shijiazhuang Gaoyi County 300 MW/600 MWh shared energy storage power station—has officially completed the full capacity delivery of the energy storage system; the Anhui Energy Minfeng grid-type independent energy storage project it undertook has completed the equipment delivery of the entire 35 kV 200 MW/800 MWh grid-type cascade high-voltage energy storage system.

19 companies actively layout overseas markets

Currently, the global energy transition is accelerating comprehensively, coupled with clear policy support in Europe, leading to an explosive growth in local energy storage market demand. Looking at the global track, Europe has become a crucial core energy storage market, and “go overseas or go out of business” has become an industry proposition that domestic energy storage companies must face.

Chinese companies, leveraging their entire energy storage industry chain advantages, have seen continuous large orders in the overseas energy storage market. According to data from the Energy Storage Application Branch of the China Chemical and Physical Power Industry Association, new orders from Chinese enterprises in the European energy storage market reached 67 GWh in 2025, a year-on-year increase of 64.6%, accounting for 19.3% of the total orders for Chinese companies going overseas.

According to statistics from the GGII Energy Storage Research Institute in mid-March this year, since 2026, Chinese energy storage companies have signed over 15 energy storage orders in the European market, with a scale close to 30 GWh, ranking first among overseas destinations.

From the perspective of domestic companies, based on incomplete statistics from Interactive Yiyuan, among the aforementioned 60 companies, 19 have begun to layout or actively explore energy storage business in overseas markets, including industry leaders such as Sungrow Power Supply and Eve Energy, as well as leaders in niche segments like Zhiguang Electric and Anker Innovations, with Anker focusing on balcony storage.

Regarding financing, among the aforementioned 19 companies, more than 60% of the companies saw an increase in financing balances compared to the end of 2025, with 6 companies seeing an increase of over 30%, and 4 companies—including Weisheng Information, Penghui Energy, and Songsheng Co.—reporting increases exceeding 50%.

Weisheng Information had a financing balance increase of nearly 82%. The company stated that its current overseas market focus is on politically stable and economically vibrant emerging market countries in Southeast Asia, the Middle East, and Africa. Affected by global energy shortages and the restructuring of manufacturing, the company is also paying attention to new distribution network renovation opportunities in the EU market in the context of widespread applications of distributed new energy, household storage, and electric vehicles, and has already begun product sampling and certification work.

Penghui Energy reported a financing balance increase of over 79%, stating that in the first half of 2025, its energy storage cell shipment volume remained among the top nine globally, with small storage (including household storage and communication storage) cell shipments ranked among the top three globally.

Songsheng Co. stated that the rise in European energy prices is conducive to the promotion and application of household and commercial energy storage businesses, and the company will actively seize market opportunities to enhance its share in overseas markets.

From the perspective of institutional attention, Weisheng Information has received research from over 100 institutions this year, while Shiyuan Co., Samsung Medical, and Songsheng Co. have all received research from 15 or more institutions.

Shiyuan Co.'s power electronics business focuses on household energy storage, UPS, and other fields, actively expanding into overseas markets. Samsung Medical’s energy storage products have successively launched low-voltage household storage solutions ranging from 5 to 16 kWh and 5/8 kWh stacked high-voltage household storage battery packs, with a 5 MWh large storage DC cabin meeting European standards, covering various multi-family scenarios from low to high electricity consumption.

In terms of market performance, the average increase of the aforementioned 19 companies has exceeded 20% this year, with Airo Energy, Chint Power, and Jinlang Technology leading in growth; Weisheng Information, Tuobang Co., and Shiyuan Co. have all seen declines exceeding 5% this year.

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