1357 Performance | Meitu's adjusted net profit increased by 65% last year

SighingCashier · 2026-03-27T13:18:38+00:00

Meitu's net profit attributable to shareholders in 2022 was 698 million yuan, a year-on-year decrease of 12.68%. Revenue reached 3.859 billion yuan, an increase of 28.79%. Paid subscription users exceeded 16.91 million, and productivity tool users grew by 67.4%. By July 2025, monthly active users will reach 276 million, with significant growth in international markets. The company will continue to innovate, encourage product development, and gradually allocate more resources to high-potential concepts.

SighingCashier

2026-03-27 13:18:38

Abstract generation in progress

Meitu Inc. (01357) announced that for the year ended December of last year, profit attributable to shareholders was RMB 698 million (RMB unless otherwise stated), down 12.68% year-on-year. Earnings per share were RMB 0.12, and it declared a final dividend of HKD 0.05.

During the period, revenue was RMB 3.859 billion, up 28.79% year-on-year. Of this, core business image and design products grew rapidly, increasing by 41.6%. Adjusted profit was RMB 965 million, up 64.69%.

The company said that the decline in profit attributable to shareholders was mainly due to one-off gains from the disposal of cryptocurrencies in 2024, which raised the comparison base, as well as one-off non-cash expenses related to the issuance of convertible bonds to Alibaba Group (09988) in 2025.

The number of paid subscription users exceeded 16.91 million, including 2.16 million from productivity tools. The number of paid subscription users for productivity tools grew 67.4% year-on-year. Among them, paid subscription users from markets outside mainland China doubled during the year.

Monthly Active Users (MAU) in 2025 reached 276 million, up 3.8% year-on-year. Of this, MAU from markets outside mainland China surpassed the 100 million milestone, rising 6.3% year-on-year to 101 million. Meanwhile, new international paid subscription users accelerated growth in the second half of the year. More importantly, most of the new paid subscription users came from high-ARPU (average revenue per paid user) regions, including Europe, the Americas, and East Asia.

As of the end of last year, the company had integrated AI agent (AI intelligent agent) capabilities into most products. Meitu Design Studio’s “Agent” feature has quickly become a key driver of growth in paid spending since December 2025.

Looking ahead, while maintaining prudent investment levels, the company will continue to drive innovation, encourage broad participation across the company through internal innovation studios and product competitions, and continuously explore opportunities in new products and vertical areas. For concepts with potential, resources will be gradually increased; for directions that cannot be validated, priority will be quickly reduced.

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