Lanzhou Bank's 195 branches simultaneously carry out "3.15" financial knowledge promotion activities in commercial districts

To effectively enhance the financial safety awareness of merchants and citizens in commercial districts and strengthen the protection of financial consumers’ rights, during the “3.15” International Consumer Rights Day, Lanzhou Bank focused on the theme “Clear and Honest Financial Networks, Protecting Peace of Mind in Consumption.” The bank organized a synchronized special education campaign across all 195 branches titled “Financial Knowledge into Commercial Districts.” Through a combination of “fixed-site presentations + home visits,” practical financial knowledge such as risk prevention, compliant lending, and safe card usage was precisely delivered to merchants and citizens. With professional, considerate, and efficient financial services, the bank safeguards the “pocketbooks” of the public and supports the steady development of regional commercial district economies.

Localized Presentations Bring Financial Education Closer to People

Lanzhou Bank’s branches tailor their outreach to the characteristics of each commercial district and the daily financial needs of citizens. They create specialized educational scenarios for merchants and consumers. In large comprehensive commercial areas, convenience streets, and concentrated dining and retail zones, information booths are set up to provide face-to-face financial knowledge to passersby. Topics include personal information protection, telecom and internet scam prevention, identification of illegal online loans, and rational consumption rights 【Download Black Cat Complaint App】. Using simple language, they break down risk traps, explain prevention techniques, and guide proper channels for rights protection, effectively improving citizens’ financial literacy and risk immunity, ensuring financial safety knowledge is deeply ingrained.

Home Visits Cover All, Providing Precise Protection

Building on fixed-site outreach, Lanzhou Bank’s education team further deepens its presence in commercial districts by conducting comprehensive visits to various merchants in dining, retail, and service sectors. Focusing on high-frequency business scenarios, they emphasize key points such as transaction standards, safe use of payment devices, and secure storage of transaction receipts, accurately revealing cash-out risks and account leak hazards. Additionally, addressing merchants’ financing concerns, they provide detailed information on legitimate loan application processes, annual interest rate disclosures, and contract verification. They analyze typical cases of “low-interest bait,” illegal charges, and aggressive collection practices in internet lending, and remind merchants to choose licensed financial institutions, reject unregulated intermediaries, avoid unauthorized sharing of sensitive information, and not sign blank contracts. This guides merchants to finance rationally and use loans compliantly, safeguarding operational funds.

Whole-Organization Collaboration to Amplify Impact, Demonstrating Financial Responsibility

This “Financial Knowledge into Commercial Districts” activity is a vivid practice of Lanzhou Bank’s commitment to the “Finance for the People” philosophy. From core commercial districts to community shops, from street-front stores to comprehensive markets, outreach personnel actively go to the front lines to serve, promoting a shift from passive acceptance of financial knowledge to proactive understanding, and from concentrated campaigns to normalized infiltration. This ensures that the concept of protecting financial consumers’ rights becomes part of merchants’ lives and deeply rooted in the community, fully demonstrating the responsibility and commitment of a local financial institution.

Next, Lanzhou Bank will leverage the “3.15” campaign as an opportunity to deeply integrate consumer rights protection into daily operations, continuously carry out regular and diverse financial knowledge dissemination, extend financial service reach, improve service quality, and work hand-in-hand with merchants and citizens to build a clean financial environment, contributing greater financial strength to regional high-quality economic development.

Editor: Li Jing