Visa rolls out subscription management service

As the number of subscriptions worldwide is projected to reach 12 billion by 2030, consumers are seeking simple, transparent ways to track and manage recurring charges. According to a survey of 500 Americans, 75% expect in‑app bill management, and over 50% of millennials and Gen Z consumers would switch banks to get it.

In response, Visa has joined forces with in-app bill management specialist Pinwheel on a consolidated service that lets issuers give cardholders greater subscription visibility, easy payment switching methods and cancellation capabilities, all without leaving their banking app.

For issuers, Visa says this can help strengthen engagement, improve retention, and reduce disputes and chargebacks tied to recurring payments.

The Enhanced Subscription Manager is a value‑added service within Visa’s Digital Issuer Solutions business and lets banks embed card switching and subscription cancellation for more than 100 major merchants within their digital channels.

It will roll out to North American issuers in summer of 2026, followed by expansion to Latin America and the Caribbean.

Brian Karimi-Pashaki, chief revenue officer, Pinwheel, says: "As the subscription economy has exploded, consumers have lost visibility and control over their recurring spending.

“That lack of transparency is confusing for consumers. Banks and fintechs that empower consumers to view, manage, switch, and cancel subscriptions are winning primary relationships, substantial interchange revenue, and long-term brand loyalty.”