What are the key areas of reform in 2026? China Life President Li Mingguang answered this way.

On March 27, China Life held its 2025 performance release conference simultaneously in Beijing and Hong Kong. Focusing on key reform areas and related initiatives for 2026, the company’s President, Li Mingguang, summarized five aspects:

1. Promoting digital and intelligent transformation. Implementing the “Digital and Intelligent Transformation” project, integrating digital and intelligent technologies closely with company operations, and empowering all aspects of the business, including product design, precise sales, operational services, and risk management, to support high-quality development.

2. Upgrading management and operational models. Further improving asset-liability management and transmission mechanisms, including strengthening organizational structure and advancing higher-level, broader asset-liability management. Strengthening asset-liability management is not only a regulatory requirement but also necessary for building cross-cycle and long-cycle operational capabilities.

3. Promoting omni-channel coordinated development. Fully leveraging the advantages of multi-channel operations, enhancing professional sales and service capabilities across channels, expanding online and offline customer touchpoints and coverage, and improving the alignment of sales and service offerings with customer needs. This aims to meet diversified insurance demands such as annuities, life insurance, and health insurance, creating a multi-point support and multi-polar driving situation, and enhancing the company’s stable operation and core competitiveness.

4. Deepening customer management. Improving the comprehensive service system, providing foundational services, optimizing value-added services, and strengthening specialized services to steadily enhance service quality and efficiency.

5. Building investment capabilities. The company will continue to strengthen organizational structures to meet new asset-liability management requirements, enhance asset allocation and investment capabilities, and improve service to the overall strategic goals. This includes playing a patient capital role to achieve value investing, prudent investing, and long-term investing.

“Through a series of deepening reforms, we aim to promote the company’s service to the economy and society to a new level, solidify our position as a leader, achieve steady growth in scale and value, build a solid safety barrier for development, and accelerate the journey toward becoming a world-class Chinese life insurance company with Chinese characteristics,” Li Mingguang emphasized.

(Editor: Wang Lei)

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