Comcast Stock (NASDAQ:CMCSA) Notches Up With New Advertising Plan

Advertising is the lifeblood of entertainment giant Comcast CMCSA +0.31% ▲ . Or at least part of it alongside the wireless operations. But Comcast made a move to improve the cash flow coming from advertising with its new Outcomes+ plan, a set of tools driven by data, powered by artificial intelligence (AI), and ready to make an impact in ad budgets everywhere. The news was taken reasonably well by investors, and shares notched up fractionally in Thursday morning’s trading.

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Comcast Advertising delivered the news, showing off Outcomes+ as a tool that provides not only the best in market targeting, but also attribution throughout Comcast’s streaming ecosystem and its standard television operations. The package includes a proposal assistant that helps create customized ad campaigns, as well as the audience discovery engine known as LENS, which can help find more specialized marketing targets.

Throw in access to a range of data types and the myResults dashboard system, and advertisers get the best chance at producing results with their advertising dollars that they have had in some time. Comcast even recently got together with Amazon’s AMZN -0.32% ▼ advertising arm, Amazon Ads, to provide access to Prime Video as a platform as well.

Ramping Up the Content

Comcast, whether on legacy television or streaming via Peacock, has been ramping up its content offerings lately. Without content, after all, there is no draw to the advertising platform. One exciting development for baseball fans, for example, featured Nationals.TV hitting cable and satellite providers. This opens up the range of Washington Nationals games to those in the area.

And, for streaming fans, Peacock will soon get access to Five Nights at Freddy’s 2, the 2025 sequel to the movie based on the video game. The animatronics from the second game will make an appearance, particularly Marionette. Reports suggest that the third movie in the series is still coming out, and the second one will hit Peacock on April 3.

Is Comcast Stock a Good Buy Right Now?

Turning to Wall Street, analysts have a Hold consensus rating on CMCSA stock based on five Buys, 11 Holds and three Sells assigned in the past three months, as indicated by the graphic below. After a 23.12% loss in its share price over the past year, the average CMCSA price target of $32.19 per share implies 11.5% upside potential.

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