"315 Gala Exposes 'Private Domain Marketing' - 5x Profit Margins Targeting Elderly Consumers"

In late January 2026, reporters attending the 315 Gala participated in an internal industry exchange meeting for private domain marketing held in a city in Central China. Many representatives from “online video production companies” took the stage to seek partners. These so-called “online video production companies” are a key part of the private domain marketing industry. They purchase selected products at low prices from pharmaceutical or health supplement companies, then produce health lectures and other series of videos targeting these products, selling the videos to private domain marketing firms. These firms guide consumers to private social platform scenarios, play courses, and promote products. The medicines and health supplements purchased by online video producers are very cheap, but their external selling prices are extremely high. A common auxiliary treatment medicine is exaggerated or even altered in its basic effects and sold at nearly five times the market price. Liu, manager of “Da Hong International,” stated that as a business that produces fake courses and lectures, and sells medicines at high prices to deceive the elderly, they need to stay low-profile recently. “Everyone is worried that this year’s 315 community (private domain) might be exposed,” he said. “We’ll wait until after 315. We call ourselves the ‘pharmaceutical circle,’ and 315 is a weather vane.” (CCTV Finance)