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Grandson of Reese’s Founder Takes on Hershey, Defending Family Recipe
Brad Reese, the 70-year-old grandson of the Reese’s inventor, has become a vocal critic of Hershey, defending the original family recipe and brand legacy. He expresses concerns about ingredient changes and advocates for increased advertising and new product ventures for the Reese’s brand. Hershey, however, states no alterations have been made to the popular peanut butter cups and that recipe tweaks are only for new shapes and sizes.