Market Supervision and Administration Bureau Intensifies Crackdown on Advertising Chaos Such as "Large Print Eye-Catching, Small Print Disclaimer"

CryptocurrencySniper · 2026-03-13T08:42:24+00:00

The State Administration for Market Regulation has issued a notice to launch a six-month campaign to rectify advertising irregularities. The focus will be on addressing issues such as misleading use of large and small fonts, failure to include required disclaimers, and the use of absolute language. The effort aims to enhance supervision over advertising media and advertisers, and to promote the alignment of high-quality advertising resources with high-quality products.

CryptocurrencySniper

2026-03-13 08:42:24

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Today, the Market Supervision Administration issued the “Notice on Strengthening the Regulation of Promotional Language in Advertising” (hereinafter referred to as the “Notice”), deploying a six-month campaign to clean up and rectify related advertising chaos.

The “Notice” outlines six key tasks:

Rectify misleading “large and small font” advertisements
Legally investigate advertisements that do not prominently display promotional language
Legally investigate illegal use of absolute language in advertisements
Strengthen regulation of citation advertising
Enhance supervision of advertisers’ self-certification of ad content
Strengthen regulation of major advertising media

All levels of market supervision departments are required to intensify efforts to clean up and rectify marketing irregularities such as “eye-catching large fonts with small disclaimers,” “arbitrary claims of being the first, original, or best,” “radish pit-style citations,” and the downplaying of information unfavorable to consumers. They must resolutely investigate and punish illegal advertising behaviors that seriously deceive and mislead consumers or disrupt market order, actively promote high-quality advertising resources and high-quality products, ease advertisers’ “marketing anxiety,” and guide all parties involved in advertising to abandon “wordplay” style advertising.

(Source: CCTV News Client)

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