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E-commerce Moutai Subsidy Price Falls Below 1499 Yuan
People’s Financial News, March 12 — As Maotai wholesale prices continue to decline after the New Year, the prices of Maotai on e-commerce platforms have dropped again. After subsidies, the prices on Taobao and Pinduoduo are both 1,449 yuan per bottle. On March 12, third-party platform quotes showed that the wholesale price of 2026 Feitian original box slightly increased to 1,585 yuan per bottle, but it is about 100 yuan lower than before the New Year. Liquor merchants say that the price decline of Maotai is mainly related to the off-season after the holiday, and also influenced by factors such as “iMaotai” stabilizing shipments at 1,499 yuan, affecting market prices through supply and demand regulation. (First Financial)