Hong Kong Stock Movements | Gaming Stocks Rally Collectively as Apple and Google Lower App Store Commission Rates, Gaming Product Margins Expected to Gradually Improve

LootboxPhobia · 2026-03-13T03:55:58+00:00

Gaming stocks broadly rose, with Boyaa Interactive up 6.3% and NetEase up 2.1%. Apple and Google adjusted their commission rates, which is expected to improve profit margins for overseas gaming products. CICC believes the new regulations will increase profits, while CITIC Securities points out that Android channel costs have shifted downward, enhancing mobile game profit margins.

LootboxPhobia

2026-03-13 03:55:58

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CITIC Securities APP reports that gaming stocks are collectively rising. As of the latest, Boyaa Interactive (00434) increased by 6.3%, trading at HKD 2.87; Friendship Time (06820) rose by 6.25%, at HKD 0.51; XD Inc. (02400) gained 3.3%, at HKD 73.65; NetEase-W (09999) increased by 2.1%, at HKD 185.3; Tencent (00700) rose by 1.46%, at HKD 554.5.

On the news front, on March 13, Apple announced that starting March 15, 2026, the commission rates for the App Store in mainland China will be adjusted. The standard commission rate for in-app purchases and paid apps will be reduced from the current 30% to 25%. Notably, Google previously announced a systemic reform of Google Play, lowering the standard service fee for in-app purchases (IAP) from nearly twenty years of 30% to 20%.

CICC believes that in the short term, due to the reduction in commission rates under the new regulations, the profits of overseas gaming products are expected to gradually increase. CITIC Construction Investment points out that the cost center for overseas Android channels has shifted downward, directly improving the profit margins and user acquisition recovery models for mid-to-heavy mobile games, especially high-revenue products. Overseas developers’ retention income share on Google Play is expected to increase.

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