Futures
Access hundreds of perpetual contracts
TradFi
Gold
One platform for global traditional assets
Options
Hot
Trade European-style vanilla options
Unified Account
Maximize your capital efficiency
Demo Trading
Introduction to Futures Trading
Learn the basics of futures trading
Futures Events
Join events to earn rewards
Demo Trading
Use virtual funds to practice risk-free trading
Launch
CandyDrop
Collect candies to earn airdrops
Launchpool
Quick staking, earn potential new tokens
HODLer Airdrop
Hold GT and get massive airdrops for free
Launchpad
Be early to the next big token project
Alpha Points
Trade on-chain assets and earn airdrops
Futures Points
Earn futures points and claim airdrop rewards
More
ArtCreativity Acquires Heritage Classic Wooly Willy® Brand from PlayMonster Group
This is a paid press release. Contact the press release distributor directly with any inquiries.
ArtCreativity Acquires Heritage Classic Wooly Willy® Brand from PlayMonster Group
PR Newswire
Fri, February 13, 2026 at 9:01 AM GMT+9 2 min read
NEW HAMPTON, N.Y., Feb. 12, 2026 /PRNewswire/ – ArtCreativity announced today the acquisition of the iconic Wooly Willy® brand from PlayMonster Group, bringing one of the toy industry’s longest-standing novelty toys into a new era of development and global expansion.
The Original Wooly Willy
First introduced in the 1950s and with more than 100 million units sold worldwide, Wooly Willy has entertained families for nearly four generations and remains one of the most recognizable toys in its category.
“We’re proud of the legacy Wooly Willy represents,” said Jonathan Berkowitz, CEO of PlayMonster Group. “ArtCreativity has a strong track record of building and evolving classic brands, and we believe they are the right partner to carry Wooly Willy forward.”
Bryan Margner, CFO of PlayMonster Group, added, “This transition aligns with our strategic focus while ensuring the brand continues to grow under a team dedicated to expanding its reach.”
“Wooly Willy has truly stood the test of time,” said Shimon Ekstein, President of ArtCreativity. “For nearly four generations - and with over 100 million units sold - it has already earned its place in toy history. We’re excited to build on that legacy with thoughtful innovation while preserving the simplicity and creativity that made it iconic.”
Financial terms of the transaction were not disclosed.
About ArtCreativity
ArtCreativity is a global toy and game company driven by its mission to bring** smiles to millions of children around the world**. Through innovation and thoughtful product building, ArtCreativity creates and scales play experiences that inspire creativity, connection, and lasting joy across major retail and e-commerce channels.
About PlayMonster Group
PlayMonster Group is a leading innovator in toys and games, known for creating memorable brands that combine fun, creativity, and learning for families around the world.
Click here for more details about our booth at:
Cision
View original content to download multimedia:
Terms and Privacy Policy
Privacy Dashboard
More Info