The explosive growth of the experience economy: Langlang Mountain IP drives terminal sales exceeding 2.5 billion yuan

People’s Financial News, March 11 — Experiential economy is one of the hot topics at this year’s Two Sessions. As experiential consumption becomes a new engine driving consumer growth, the film industry is breaking through traditional viewing boundaries. Using IP as a link and experience as a medium, it adopts diverse integrated models such as “film + technology” and “film + cultural tourism” to create perceptible and participatory offline consumption scenes, further fueling the “experiential economy.” The animated film “Langlang Mountain Little Monster” topped China’s 2D animation box office chart with 1.719 billion yuan. Although the film has been taken down, the IP remains popular. Watching movies has become a check-in activity, and emotional resonance has turned into real monetary experiential consumption. As of now, IP-driven sales at terminals have exceeded 2.5 billion yuan, unlocking a new growth point for the “experiential economy.” (CCTV Finance)