【Retail Winter】HISSO Ceases Operations in April, Ending 15 Years of Business, Clearance Sale Discounts as Low as 10%, Additional 10% Off on 3 Items

SocialAnxietyStaker · 2026-03-07T17:02:14+00:00

Hong Kong original fashion brand HISSO and its sister store Story Behind announced that they will close all operations in April. All directly operated stores will gradually cease operations before April 7, offering clearance discounts. The brand thanks consumers for their support, reflecting on a 15-year journey, and looks forward to a fresh start with a better outlook.

SocialAnxietyStaker

2026-03-07 17:02:14

Abstract generation in progress

Hong Kong’s original fashion brand HISSO and its sister store Story Behind announced that all operations will cease in April. All directly operated stores will gradually close until April 7, with clearance sales offering discounts as low as 90% off, plus an additional 10% off on three items. The online store will also continue to operate.

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HISSO stated, “15 years is a meaningful number, and it’s time to draw a conclusion for this journey. All directly operated stores will gradually close until April 7.” In the coming month, they will continue to operate and film as usual, saying goodbye in a relaxed manner.

The brand reflects on its journey, from its first small shop to seeing customers wear HISSO from the streets of Mong Kok to the lights of Tsim Sha Tsui, then moving through familiar neighborhoods across districts. They thank customers for their support. They cherish everything from these 15 years, so they say goodbye with full memories, gratitude, and a smile, looking forward to a new start as a better version of themselves. Until we meet again.

HISSO currently has 12 stores located in Kwun Tong APM, Kowloon Bay Tuen Ma Market, Kowloon Bay Telford Plaza (Select Shop), Kai Tak Retail Store, Causeway Bay Royal Plaza, Mong Kok T.O.P., Mong Kok Langham Place, Tseung Kwan O New Town Center, Shatin New Town Plaza, Kwai Fong New Town, Tsuen Wan Tsuen Sun Tuen Di, and Tsuen Wan Citistore.

Story Behind has 6 stores located in Causeway Bay wwwtc mall, Tsuen Wan Tsuen Sun Tuen Di, Mong Kok T.O.P., Kwun Tong APM, Shatin New Town Plaza, and Kowloon Bay Telford Plaza.

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