Bilibili's stock price rises over 4%, advertising revenue surges, driving the company to profitability

LootboxPhobia · 2026-03-05T13:47:27+00:00

Bilibili achieved full-year profitability for the first time in fiscal year 2025, with total net revenue reaching 30.35 billion RMB, a year-over-year increase of 13%. Advertising revenue grew significantly by 23%, and adjusted net profit was 2.59 billion RMB. Daily active users in the fourth quarter increased by 10% year-over-year, user engagement time increased, and gross profit margin also improved.

LootboxPhobia

2026-03-05 13:47:27

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Shanghai - Bilibili (NASDAQ:BILI) announced its first full-year profit for fiscal year 2025, with total net revenue reaching 30.35 billion RMB ($4.34 billion), up 13% year-over-year, with advertising revenue surging 23% to 10.06 billion RMB ($1.44 billion).

The company reported an adjusted net profit of 2.59 billion RMB ($370 million), compared to an adjusted net loss of 39 million RMB in 2024.

In the fourth quarter, total net revenue reached 8.32 billion RMB ($1.19 billion), up 8% year-over-year. Advertising revenue increased 27% to 3.04 billion RMB ($435 million), while value-added services revenue grew 6% to 3.26 billion RMB ($466 million).

Mobile game revenue declined 14% to 1.54 billion RMB ($220 million), mainly due to the high base effect from the launch of “Three Kingdoms: Strategy of the World” in the same period last year.

Following the earnings release, the company’s stock rose 4.18% in pre-market trading.

Adjusted net profit for the fourth quarter was 878.4 million RMB ($125.6 million), up 94% year-over-year, with adjusted net profit margin increasing from 5.8% in the same period last year to 10.6%.

Gross margin expanded from 36.1% in the same period last year to 37.0%.

“2025 is a milestone year for Bilibili. Community growth is revitalized, and we achieved our first full-year GAAP profit,” said Chairman and CEO Chen Rui. “Our user metrics have improved across the board, especially with daily active users accelerating year-over-year growth for four consecutive quarters.”

In the fourth quarter, average daily active users reached 113 million, up 10% year-over-year, while average daily usage per active user increased 8% to 107 minutes. For fiscal year 2025, gross profit rose 27% to 11.11 billion RMB ($1.59 billion), with gross margin increasing from 32.7% in 2024 to 36.6%.

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